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Your Future Self Already Made it.

Updated: 2 days ago

"Your future self already made it."


đź–¤ From Jen: Your Future Self is Already Proud.


Hi BEAUTISTA fam.


It’s been one of those weeks. The kind where you’re moving so fast, feeling overwhelmed -  that I literally looked at my kids’ principal and said, “Have a nice weekend!” …it was TUESDAY. 🫠 


I was feeling overwhelmed and stressed and started scrolling. The people I follow on social are my “go-to” voices, my gurus… and I came across a post that made me remember. One of those reminders that shows up right when you need it. The universe has a funny way of communicating when you can see it. 


It said: "There's a future version of you, looking back at this exact moment with so much love for how hard you kept trusting."


It brought me back to something I used to do all the time. I would picture an older version of me. Not older in age… but the version who already figured it out. The one who already got through the hard seasons. The one who became who I was trying to become. And I’d ask—what would she say to me right now?


Because when you’re in it… when things feel uncertain or just a lot… your brain goes to doubt real fast. Am I doing the right thing? Is this even going to work? But that older version of you? She doesn’t think like that. She already knows how this plays out. And she is so damn proud of you.


Then on my morning workout, I heard this on the podcast I was listening to: “To receive what you’ve never had, you must become who you’ve never been.” The only way to describe what I felt in that moment is an emoji. 🤯


And instead of just thinking about becoming… I started thinking about the choices we make every day that define who we are and who we become. What if I stopped reacting as the version of me in the middle of the chaos… and started deciding as the version of me who already figured it out? 


Because you don’t magically become someone new one day. You make decisions like that person… before you feel like them. You choose to show up. You choose to keep going. You choose not to shrink when things feel uncomfortable. And over time… that becomes who you are.


At the same time, there’s a version of you who already walked through this. Who already figured it out. Who already became that next level version of you. And she’s not judging how messy it feels right now. She’s proud of you for staying in it. 


So if you’re in one of those weeks… where it feels like a lot, where you’re stretching, where you’re not quite there yet… Try this - Make one decision today as your future self. Not the overwhelmed version. Not the unsure version. The version who already did it and is looking back. And when you do that enough… you realize you’re not chasing that version of you anymore. You realize... YOU ARE HER.


xoxo

-Jen Martinelli 



🚀 The Shift: Weekly Mindset + Strategy Upgrade.


2-minute conversation with your future self


When things feel like a lot or I’m stuck on a decision… I talk to my older self.

The version of me who already went through this. Already figured it out. Already made it to the other side.


So try this:

  1. Picture your older self

    The version of you who already lived through what you’re in right now


  2. Ask her: “What would you tell me to do?” 

    Not what you feel like doing… what she would say


  3. Listen for the Answer

    Sometimes is action. Sometimes its "keep going." Sometimes its just "You're ok - You've Got this!"


And then… trust it.

Because sometimes it’s not about doing more. It’s about trusting you’re in it, you’re learning, and you’re going to come out the other side stronger.



🎙️ In Case You Missed It (ICYMI)


If you missed it this week… there was a LOT happening—and a clear pattern in what’s getting attention right now.


👉 Higher-value services

👉 Specialization

👉 Doing more with the clients you already have


Here’s what stood out:


Grey is no longer something to “cover”

The Tech Talk Masterclass with Jack Martin is shifting the conversation. French blending isn’t about hiding grey—it’s about creating a low-maintenance, luxury experience clients are actually asking for.


Glossing = hidden revenue

Shades EQ Pro Connect keeps showing up for a reason. Seamless glossing isn’t just a finish—it’s an add-on that elevates every service and increases ticket without adding time.


Curls are still a massive opportunity

From Mizani to Amika to Ashtae… texture education is everywhere right now. The demand is there—the question is who’s going to step into it and become the go-to.


Bridal is a business, not a side hustle

Pureology’s bridal class is a reminder that one niche—done right—can completely change your income.


(And if you’re a salon owner or educator—send your team. One class can shift performance fast.)



đź’» Tech-Forward:

Where tech meets beauty (and your next big move begins).


Tony Robbins just hosted an AI event and the biggest takeaway wasn’t about tools—it was about leverage. Not doing more, not posting more… but multiplying yourself. The people pulling ahead aren’t just using AI to create—they’re training it to think like them so they don’t have to start from scratch every time.


Here’s how you actually do that:


  1. Feed it your voice

    Copy and paste 3–5 things you’ve already written—captions, client messages, how you explain a service. Then say: “This is how I talk. Learn my tone and write like me.” Now it has a reference point


  2. Give it context before the task

    Instead of “write a caption,” say: “I’m a stylist who specializes in low-maintenance blondes. My clients are busy and don’t want to be in the salon every 4 weeks. Write this like I’m talking to them.” The more specific you are, the better it gets


  3. Turn real moments into repeatable prompts

    Take something you say all the time—consultations, pricing, aftercare—and turn it into a prompt: “Here’s how I explain balayage to clients. Rewrite this for social media / a DM / a text.” Now you’re reusing your thinking instead of recreating it


  4. Refine it once, reuse it forever

    When it gives you something close, don’t start over. Edit it and say: “This is better—keep this tone going forward.” You’re training it every time you correct it


That’s the shift. AI isn’t here to replace what you do—it’s here to learn how you do it so you can move faster without losing your voice.





What we're learning from Hiring  Funnels: 

The funnel doesn't just fill — it compounds.


Most salon owners think about hiring like posting a job. You put something up, people apply, you pick one, done. The mental model is linear: more posts = more applicants = more hires.

What we're actually seeing is different.


One of our active campaigns just hit its seventh week. At week four, the campaign had generated 63 conversations and delivered 4 candidates. Three weeks later — same campaign, same market, same salon — the funnel had grown to 99 total conversations and 8 candidates delivered. Not double the time, double the output.


The conversion rate per conversation improved too. The team learned which messaging landed, which candidates were serious, and what questions to ask earlier to filter for real intent. The campaign didn't just grow — it got smarter.


This is the part passive hiring platforms can't replicate. When you post a job and wait, you get a snapshot of whoever happened to be looking that day. When you run an active funnel over time, you build a pipeline. Some candidates aren't ready on day one — they have circumstances, a lease ending, a situation wrapping up. One campaign this week had three candidates who were genuinely interested but navigating personal timing. Those relationships were maintained. That's not a loss — that's inventory for the next wave.


The question isn't just "are you getting applicants?" It's "are you building a pipeline, or just reacting to one?"




🔥 What’s Happening:

Virtual Live Events You Don’t Want to Miss



Next Live Virtual Classes


There’s a big theme this week… and if you pay attention, it tells you exactly where the industry is going.


👉 Social = business

👉 Specialization = growth

👉 Education = leverage


Here’s what to watch:


Turn your content into clients

Apr 27, 7:30 AM EDT

L’Oréal Professionnel is streaming a Masterclass from Paris focused on using TikTok and Instagram to actually drive bookings—not just build a portfolio. If you’ve been posting without seeing real return… this is the shift.


Blonding that looks high-end but works smarter

Apr 27, 11:00 AM EDT

Redken’s Global Masterclass with Patricia Nikole is all about dimensional, lived-in blondes that are efficient behind the chair but still premium in result.


Repair isn’t an add-on anymore

Apr 27, 1:00 PM EDT

K18 is showing how to integrate repair into every service so you’re increasing results and retail without adding time.


Scalp care is becoming a real category

Apr 28, 11:00 AM EDT

Biolage is leaning into scalp certifications—because clients are asking more questions here, and the pros who can answer them are building trust fast.


If you zoom out, this is what’s happening:

Less “just do the service”


More intention behind every appointment

More value

More education

More strategy


This is where the industry is going: less maintenance, more artistry, higher ticket services

(And if you’re reading this as a salon owner or educator — send your team. One class can shift an entire culture.)



đź‘€ Watch This Space

(Jobs Worth Seeing)



👀 Watch This Space 


Ultima Hair Designers Salon and Spa | đź“ŤSparta, NJ

OPEN ROLES


Some salons talk about growth. Others actually build it into everything they do. That’s what stands out about Ultima Hair Designers Salon and Spa.


This is a salon that’s been doing it right for a long time—and it shows. From being recognized as a Redken Black Elite salon to earning multiple Readers’ Choice Awards and “Neighborhood Favorite” year after year, this is a place that’s built real trust with both clients and professionals. And when you step inside, you feel that. The structure is there. The standards are clear. The support is real.


What you’re stepping into:


  • mentorship and hands-on guidance (you’re not figuring it out alone)

  • ongoing education through Summit + HPSA

  • a team culture that’s polished, collaborative, and growth-focused


What makes it sustainable:


  • paid time off

  • health benefits

  • performance-based incentives

  • a real emphasis on work-life balance


Not the kind that sounds good… the kind that actually lets you stay and grow.

Where you fit:


  • Hairstylists: step into an established, high-demand environment with the structure to grow your book faster

  • New Artists: a clear, guided path with mentorship and real behind-the-chair development

  • Nail Artists: work in an elevated, service-driven space with premium systems and a clientele that values the experience


This isn’t a salon trying to prove itself. It already has.


👉 If you’re looking for a place where your growth is expected, supported, and built into the environment… this is one to watch.


  👉 Apply with your portfolio + watch the video to experience the space for yourself



🎤 Educators Wanted: Your Dream Role Just Went Live

Ready to teach, inspire, and represent iconic brands?


đź’Ą Educator roles at Pureology, Matrix and KĂ©rastase are now LIVE on BEAUTISTA.

Whether you’re a seasoned pro or a rising educator, this is your moment.




🔦 BEAUTISTA Spotlight



Rowan Victorson | Denton, TX

Esthi | Ogle School Denton


Some people are still figuring out if this industry is for them, and then there are people like Rowan. You can feel it right away—this isn’t just something she’s learning… it’s something she believes in.

“Blooming beauty starts from within.” That line alone tells you everything.


Rowan Victorson, an esthetics student at Ogle School in Denton, TX, isn’t just focused on treatments or techniques—she’s focused on how people feel. Skin health, self-care, confidence… it’s all connected for her. And that kind of perspective this early on? That’s what sets people apart.

She’s showing up with intention. 99% attendance, a 91 GPA, and already thinking beyond the basics—about experience, connection, and what it actually means to take care of a client.


What really stands out is her mindset. She’s not waiting until she graduates to start. She’s already building her brand, already thinking about her future clients, already stepping into the professional she’s becoming.


That’s the difference. The people who grow in this industry aren’t the ones who wait until they feel ready… they’re the ones who start showing up as that person early.



Want this for your students?

Reach out to  hello@beautista.com and we’ll show you how to make it happen.



đź’« WE WANT TO FEATURE YOU

 Have a story about how BEAUTISTA helped or inspired your career? Email us at hello@beautista.com to be spotlighted in an upcoming issue.


đź’ˇ BEAUTISTA Tips & Tricks



This one is super simple… but a lot of people still don’t realize it.


We have hundreds of classes already recorded and ready to watch on BEAUTISTA. Not just what’s coming up live—what’s already happened. So if you’ve ever missed a class, couldn’t make the time, or just want to go back and learn something specific… it’s all there.


👉 Click “Watch” on any class


That’s it.

No waiting. No scheduling. Just instant access to education from some of the best in the industry.


Want to be featured on The TRIMM? Email us and we’ll take it from there: hello@beautista.com



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