My son came off that field and said, I’m doing everything right. Why isn’t it working?

Jen Martinelli

5 days ago

21 min read

"Don't Confuse Slow Progress With No Progress"

🖤 From Jen: When Doing Everything Right Isn't Enough.

Hi BEAUTISTA Fam,

One of my favorite parts of sending THE TRIMM every week is hearing back from our members. We get replies from people sharing their stories, telling us what they're working on, or letting us know something they read helped them see things differently. We're building something for real people, with real dreams and real challenges, and hearing from the people we're trying to serve is one of the best parts of what we do.

Last week, after I shared our celebration of reaching 200,000 BEAUTISTA members, I received an email from someone in our community. She told me how much she loves reading THE TRIMM, how she takes the advice and puts it into action, and how much she believes in our mission. She also shared that she'd applied for mentorships, jobs, and other opportunities through BEAUTISTA and hadn't heard anything back. She wasn't expecting to get every opportunity she applied for. She just wanted some acknowledgment, some feedback...something. She also said, "I don't feel seen."

I hear her. I know how frustrating it can be to put yourself out there, to do everything you think you're supposed to do, and then hear nothing. No response, no explanation, no indication of whether you're even being considered. And while BEAUTISTA gives people the tools to showcase their work, tell their stories, and connect with opportunities, we can't control every decision or guarantee every outcome. But I do understand the feeling she's describing. I've experienced it myself more times than I can count.

Interestingly, this has been a common theme in several conversations I've had this week. With people in our community, with my kids, and in conversations about careers and opportunities. That incredibly frustrating place where you're doing EVERYTHING you're supposed to be doing, making the right decisions, putting in the work, going above and beyond, and the results just aren't reflecting any of it.

Something Matt and I say on repeat, especially to our kids is: your results are a direct reflection of your preparation. What we mean by that is, if you prepare as hard as you possibly can, if you give something your best effort, then regardless of the outcome, you can walk away knowing there was nothing more you could have done. The result might not be what you wanted, but you don't have to live with the regret of wondering whether you could have tried harder. I've always believed that. But what happens when you DO prepare? When you've done the extra work, made the sacrifices, taken the advice, and there's seemingly nothing more you could be doing?

If you've been reading THE TRIMM for a while, you might remember me talking about our family's philosophy of "hard now, easy later." A while back, my son made the decision to play football on a more challenging team. He knew it would be harder. He knew he'd have to work harder to compete, and he was willing to do that. He works out three times a week in addition to football, and he's been putting in the effort to get better. But recently, after a game, he came off the field frustrated. He looked at me and said: "Mom, I don't understand. I'm putting in all the work. I'm doing all the right things. I'm making the right decisions and the right choices, and I'm not seeing the results" He was talking about playing time and opportunities on the field. He felt like the amount of work he was putting in wasn't being reflected in the opportunities he was getting.

And I understood exactly how he felt. Because while I believe everything I've taught him about preparation, I also know how difficult it is to accept a disappointing result when you KNOW how much you've put into something. It's one thing to tell someone to trust the process. It's another thing entirely when you're the one doing the work and wondering when it's finally going to pay off. I've been there. So many times. Earlier in my career, there was a period when I was managing two departments, taking on more responsibility, working long hours, and putting everything I had into my job. I've always been a perfectionist. I wanted to be the best at what I did, and I believed that if I continued to deliver, went above and beyond, and made myself invaluable, eventually the recognition and compensation would follow. Except sometimes they didn't.

I remember wondering what else I could possibly do. At what point was all that responsibility going to be reflected in my compensation? How much more was I supposed to give? I knew the value I was bringing, but I wasn't seeing that reflected back to me. And when you're putting that much of yourself into something, it's difficult not to start questioning whether you're making the right decisions. Looking back now, I can see things I couldn't see then.

Those years were preparing me for BEAUTISTA in ways I never could have imagined. I was learning how to lead teams across different departments, manage people with different personalities, solve problems, build relationships, and understand how different parts of a business work together. I had to be incredibly scrappy with my budgets and figure out how to accomplish big things with limited resources. I learned to stretch a dollar, make difficult decisions, get creative, and find a way to make things happen even when I didn't have everything I needed. And I use ALL of that today.

There are things I know how to do as a founder because of the responsibilities I took on years before BEAUTISTA even existed. The relationships I built, the experience I gained, the confidence I developed, and the ability to figure things out when there wasn't an obvious answer. I didn't know at the time that I was building those skills for something much bigger. I was too busy wondering why my paycheck didn't reflect the work I was putting in. I wish I could go back and tell that version of myself what I know today. Not because it would have made the frustration disappear, but because I think I would have approached those years differently. I would have recognized that I was gaining something incredibly valuable, even if it wasn't showing up in the way I expected.

I think this is where so many of us get stuck. We expect life to work a certain way. If we do A, B, and C, we should get D. We work hard, we prepare, we make the sacrifices, and we expect a return on that investment.But life doesn't always work that way. Sometimes you don't get the promotion. You don't get the job. You don't get selected for the mentorship. Your business doesn't grow as quickly as you expected. Or you're sitting on the sidelines watching someone else get the opportunity you've been working toward for years. And you wonder, what am I doing wrong? Sometimes the answer is that you need to change your approach. I've learned over the years that you can stay completely committed to your goal while being flexible about how you get there. Maybe you need to find a different mentor, knock on another door, build a new relationship, or take an opportunity you hadn't previously considered.

But sometimes you're not doing anything wrong. You're already doing the work. You're learning, you're growing, you're building skills and experience, and you simply haven't reached the part of your journey where all of those things come together. That's a difficult place to be, because there's no way to know when that moment will come. I think this is where mindset becomes so important. You have to be able to hold two things at once. Keep believing in what you're working toward, while also surrendering the idea that you know exactly how and when it's supposed to happen. Surrender doesn't mean give up or sit around waiting for something to happen. I mean accepting that you can do everything within your control and still not control the outcome. You can prepare, work hard, take risks, ask questions, and show up every single day. But you can't control whether someone hires you, promotes you, selects you, or recognizes the effort you're putting in. One of the things I often do when I'm in one of these seasons is imagine my future self looking back on it.

I picture myself years from now, telling the story of how I got to where I wanted to go. What did it take? What were the moments when things weren't working? What did I have to learn? How many times did I have to pick myself up, make another call, try something different, or keep going when I had no idea whether any of it was going to pay off? Because think about the stories we hear from successful athletes, entrepreneurs, artists, and people we admire. How often do they talk about all the times everything worked out perfectly? They don't. They talk about the rejections. The sacrifices. The years nobody knew their name. The times they questioned whether they were good enough. The people who told them no. The moments when they had every reason to quit and decided to keep going anyway. And years later, those moments become part of their story. They're the experiences that people connect with because most of us have been there in some way.

I think about that with my son. I don't want him to measure his worth by how many minutes he gets on the football field. I want him to recognize the discipline he's building, the commitment he's making, and the confidence that comes from doing something difficult even when the reward isn't immediate. Those things will stay with him long after football. And I feel the same way about the BEAUTISTA who wrote me. She's showing up. She's taking action. She's investing in herself. And while we can't guarantee that every application leads to an opportunity, I don't want her to let those unanswered applications convince her that the work she's putting into herself isn't valuable.

I wish I could tell everyone who's in this season that if they just keep going, everything will work out exactly as they planned. But I can't. Sometimes it works out differently. Sometimes what you thought you wanted isn't what you end up pursuing. And sometimes it takes much longer than you ever imagined.What I can tell you is that I've been through enough of those seasons to know that the ones I wanted to get through the fastest often ended up teaching me the most.

And there's something else I remind myself of, something I've shared in THE TRIMM before. You have to be willing to hear a LOT of no's before you get your yes. Think about how many people quit after the first rejection. Or the fifth. Or the tenth. Not necessarily because they weren't capable of achieving what they wanted, but because they couldn't keep putting themselves out there and risk being disappointed again. I've had my share of no's. And I know how easy it is to let them get into your head. But I've learned to look at them differently. If you're willing to learn from the experience, adjust when you need to, and keep putting yourself out there, every no gives you another opportunity to learn something that could help you find the right yes. Not every door is meant to open. And sometimes a door closing is what makes you finally look in a direction you hadn't considered.

I've been through these seasons as an employee, as a leader, and as an entrepreneur. I've put years of blood, sweat, and tears into things that didn't turn out the way I expected. But looking back, I can see how much of what I was building during those years became the foundation for what came next. I still believe in "hard now, easy later." I just think sometimes the "later" looks different than we imagined, and sometimes it takes longer than we'd like.

One day, you may be telling someone else the story of this exact season. About how you kept showing up, how you handled the rejection, what you learned, and why you decided to keep believing in yourself.

I hope when that day comes, you can look back and be proud of the way you kept going, even when you didn't know how it was all going to turn out.

Your story isn't finished. And neither are you.

xoxo,

Jen Martinelli

🚀 The Shift: Weekly Mindset + Strategy Upgrade.

Don't Quit Before You Find Your Yes.

The Mindset Shift: Stop measuring the value of your effort ONLY by the outcome. Sometimes the biggest return on your hard work isn't the promotion, the job offer, the new client, or the opportunity you were hoping for. It's the skills, experience, relationships, and confidence you're building along the way. You may not recognize their value until much later, but that doesn't mean they aren't valuable today.

The Strategy: Learn to separate what you can control from what you can't. You can control how prepared you are, how consistently you show up, the relationships you build, and your willingness to keep learning. You can't control whether someone hires you, selects you, or recognizes your effort. And if you've been working toward something for a while without seeing progress, ask yourself whether you need more time, a different approach, or a completely new direction. Staying committed to a goal doesn't mean you have to stay committed to the same strategy.

Your Move This Week: Think about ONE thing you've been working toward that hasn't happened yet. Instead of focusing on the result you're waiting for, write down three things you've gained from the experience so far. Maybe you've developed a new skill, made an important connection, learned what doesn't work, or become more confident putting yourself out there. Then identify one thing you can do next. Another application, a conversation, a new approach, or simply continuing to practice and improve.

And when you start questioning whether all this effort is worth it, try looking at this moment through the eyes of your future self. What would you want to be able to say about how you handled this season?

You don't control when the opportunity comes. But you do have a say in who you're becoming while you work toward it.

🎙️ In Case You Missed It (ICYMI)

Copper melts, modern pixies, scalp wellness, and the secrets to selling more retail! Another packed week of education on BEAUTISTA, and if you missed the live sessions, there are some REALLY good ones to catch up on.

Here are our picks from this week's classes:

🍯 Redken | Honey Melt: Trending Copper Pro Connect - Honey copper is having a moment! Learn how to use the newest Shades EQ Honey Copper shades to create those glossy, expensive-looking, lived-in color melts your clients are saving.
✂️ Bonika Shears | Beyond the Pixie Cut with Derek J - Celebrity stylist Derek J is back! Watch him reinvent the classic pixie with modern shapes, texture, and personalized cutting techniques, plus tips on consultations and pricing your artistry.
🔥 Bumble and bumble | The Real Wolff Cut - Go behind the chair with Philip Wolff as he breaks down modern razor cutting, lived-in shapes, movement, and the creative decisions behind his signature looks.
💰 Matrix | Make Bank With Retail - Selling retail doesn't have to feel like selling! Learn how to recommend products naturally, communicate with confidence, and turn your product knowledge into additional revenue.
🌀 Mizani | Curl Haircutting Foundations - Explore Mizani's signature Aircut system and five glide techniques designed to create beautiful shape and movement in textured hair.
💆‍♀️ Surface | Awaken Scalp Retreat - Scalp wellness is getting serious attention! Learn head-spa treatments, scalp consultations, massage techniques, and ways to bring new services into your salon.
🎨 Matrix | Acidic vs. Alkaline Toning - What's the difference, and when should you use each? Get into the chemistry of toning for more predictable, beautiful color results.
🌿 Mizani | Texture Haircare Essentials - Learn how to assess curls, coils, and waves, customize professional care routines, and recommend products that help clients maintain their results at home.
🏅 Pureology | Color Care Certification - Level up your color care knowledge with techniques to prevent fading, create personalized home-care regimens, and build stronger client relationships.
✨ L'Oréal Professionnel | Majirel Essentials - Discover the updated Majirel color line, formulation strategies, and techniques for multidimensional color and gray coverage.

And that's just a taste of what happened this week! We've got even more classes covering blonding, formulation, product knowledge, and professional development waiting for you.

Missed them live? 👉 Catch replays + explore hundreds of free classes anytime at beautista.com/classes

(And if you're a salon owner, school leader, or educator—share these with your team. One class can change a service. A habit of learning can change a career.)

💻 Tech-Forward:

Where tech meets beauty (and your next big move begins).

💄 TECH TRENDS: Sephora Is Turning Beauty Shopping Into an EVENT. And We Can Steal That Idea! 👀

Okay, Sephora is doing something pretty genius on TikTok, and I think there's a lesson here for EVERYONE in beauty.

It's called Sephora Drop Shop, and instead of simply posting products and hoping people buy them, Sephora is creating an entire experience around discovering what's next.

Here's how it works. Every month, Sephora features exclusive beauty product drops on TikTok Shop. But rather than announcing everything upfront, they build anticipation with sneak peeks, mystery-brand reveals, creator videos, and interactive content. Then they bring everyone together for a TikTok LIVE featuring beauty creators, brand founders, and special guests to reveal products, answer questions, and make them available to shop.

It's part beauty launch, part entertainment, part shopping experience. And I LOVE this approach.

Think about how differently you feel when someone posts "New product available" versus "Something NEW is coming Friday, and I cannot wait to show you!" One is an announcement. The other makes you curious.

And Sephora understands something that I think beauty professionals can use in their own businesses. People love being part of something exciting.

💡 Steal This Strategy: Stop Just Posting. Start Creating Moments!

You don't need Sephora's budget, celebrity connections, or millions of followers to make this work.

What if you started creating a little anticipation around things happening in YOUR business?

1. Tease your next big thing. Launching a new treatment? Bringing in a new product line? Learning a new color technique? Instead of revealing everything at once, give your followers a sneak peek. Show a close-up, ask them to guess what's coming, or give them a behind-the-scenes look at what you're working on.

2. Give your community first access. Maybe it's early access to holiday appointments, a first look at your seasonal service menu, or the opportunity to book a new treatment before you announce it publicly. Make your regular clients feel like insiders!

3. Turn a launch into an experience. Go LIVE to demonstrate a new technique, showcase your favorite holiday products, or answer questions about the services your clients are curious about. Let people interact with you instead of just scrolling past another promotional post.

4. Make the next step EASY. When someone gets excited about what you're sharing, can they book it, shop it, or learn more without jumping through hoops? Add your booking link, website, or BEAUTISTA portfolio so they know exactly where to go.

This doesn't have to be about discounts or giving something away. It's about making the things you're ALREADY doing more interesting to the people who follow you.

Imagine a stylist teasing a new signature color service for three days, sharing the inspiration behind it, and then revealing the final look with a booking link. Or a salon giving its most loyal clients a first look at a new treatment menu. Same services. Completely different experience.

My challenge this week? Think about ONE thing happening in your beauty business over the next 30 days. A new service, holiday appointments, a product you love, or even a technique you've recently learned.

Instead of announcing it with a single post, create a little excitement around it. Give people a reason to pay attention, participate, and come back to see what's next.

You don't have to be Sephora to make your community feel like they're getting something special.

And sometimes the best marketing isn't about reaching MORE people. It's about giving the people who already follow you something to get excited about.

What we're learning from Hiring Funnels:

You’re Tracking Everything Except the Thing That Fills Your Chair.

Most beauty business owners track their client leads obsessively. New inquiry? They know. Booked? They know. No-show? They definitely know. But ask them how many hiring leads they received last month, how many converted to interviews, how many became hires and most can’t tell you.

We had some standout wins across the platform this week, including two businesses that filled roles faster than they expected. And on a check-in call, a business owner went through her dashboard with our team and discovered that 4 of her last 10 leads had been hired. Three of them are still on the team today. A 40% hire rate, sitting right inside her account. The data was all there, organized and waiting. That’s what BEAUTISTA tracks on your behalf so you never have to wonder.

Recruiting is marketing. And marketing without tracking is just hoping.

The businesses seeing the strongest results right now aren’t necessarily getting more leads than everyone else. They’re paying attention to the ones they have. They know their pipeline. They know their conversion. They know what’s working.

With the January hiring window opening up, that habit is the difference between being ready and scrambling.

This week: When’s the last time you looked at the candidates raising their hand to work for you? Do you even have a place where that’s being tracked? That’s exactly what BEAUTISTA does. And if you’re ready to stop guessing and start knowing, we’d love to show you what your hiring funnel could look like.

👉 Book a call with Gavin

GRADE MY CURRENT HIRING Page →

https://beautista.com/hiring-grader

🔥 What’s Happening:

Virtual Live Events You Don’t Want to Miss

Next Live Virtual Classes

Your Next Beauty Obsession Starts Here!

Holiday glam, glass hair, rebellious color, scalp science, and some serious business-building skills! This week's BEAUTISTA education lineup is packed with techniques you can bring straight back to the salon. And the best part? Every class featured below is FREE!

📅 MONDAY, NOVEMBER 9

🎨 11:00 AM ET | KEVIN.MURPHY: START
Get started with COLOR.ME by KEVIN.MURPHY! Explore color formulation, consultations, corrective techniques, and the science behind the brand's professional color system.
✨ 11:00 AM ET | OLAPLEX: Elevated Event Styling: Where Science Meets Style
Holiday styling meets hair health! Learn how to create voluminous blowouts and glass-hair finishes while building premium style-and-treatment packages.
🧬 11:30 AM ET | K18: K18 University: Intro to Innovative Haircare
Go behind the science of molecular hair repair! Discover K18PEPTIDE technology, professional treatments, and ways to incorporate repair services into your salon.
🌀 12:00 PM ET | Living Proof: Style Lab: Natural Texture and Curl Styling
From waves to coils, master techniques for definition, hydration, smoothness, and shine while learning how to customize care for different curl types.
💜 1:00 PM ET | K18: Style Lab: K18 and the Art of Repair
Take your K18 knowledge further with professional repair techniques, service integration, and strategies for maintaining healthy hair across all textures.
🔬 1:00 PM ET | Malibu C: Trichologist Secrets: What Every Stylist Should Know About Hair Loss
Learn how to recognize early signs of hair loss, understand scalp health, and approach client conversations with knowledge and confidence.
⚡ 3:00 PM ET | Pulp Riot: Punk Placement: Precious Metals
Ready to break the color rules? Explore bold placements, customized formulations, and creative color techniques from Pulp Riot's latest collection.
🌀 4:00 PM ET | Mizani: Identifying Texture Types & Care Regimens
Learn how to assess curl patterns, porosity, and density to create personalized haircare regimens that build trust and support healthier hair.

📅 TUESDAY, NOVEMBER 10

💰 11:00 AM ET | OLAPLEX: Transform Your Business: The Business of Backbar
Turn your backbar into a business-building opportunity! Learn how premium treatment menus and smarter consultations can increase service revenue.
🎨 11:00 AM ET | Redken: Shades EQ Pro Connect
Master seamless glossing and discover how to incorporate Shades EQ and Shades EQ Bonder Inside into your color services.
🎬 12:00 PM ET | Bumble and bumble: Backstage Experience
Get a taste of backstage creativity! Learn how to build, transform, and restyle looks using professional styling techniques and Bb. products.
✂️ 12:00 PM ET | Moroccanoil: Cutting Explored
Sharpen your haircutting skills with modern techniques, personalized consultations, and the craftsmanship behind on-trend shapes.
✨ 12:00 PM ET | Keratin Complex: KCRIO Restorative Keratin System
Discover the KCRIO system for sleek, frizz-controlled finishes and glass-hair shine, plus techniques for expanding your smoothing services.
👁️ 12:00 PM ET | Endure Beauty: Lash Lift & Tint
Learn professional lash lift and tint techniques while exploring a high-demand add-on service that can help grow your beauty business.
🎨 12:00 PM ET | L'Oréal Professionnel: iNOA Essentials
Explore ammonia-free, oil-powered permanent color, expert formulation, dimensional results, and gray coverage techniques.
💃 1:00 PM ET | UNITE: Holiday Glam Masterclass
Join UNITE Creative Director Gary Baker for polished, red-carpet-worthy styles designed to help you stand out during the busy holiday season.
🌀 1:00 PM ET | Mizani: Texture Set Hairstyling Essentials
Master foundational texture-setting techniques, customize for different hair types, and learn how to price and recommend home care for lasting results.
💼 4:00 PM ET | T3: The Modern Stylist Blueprint: Building a Profitable, Purpose-Driven Business
Learn how to recommend professional tools naturally, build client confidence, and use simple systems to increase commissions and revenue. PRO Rewards eligible!

And that's just a preview! There are even MORE classes and educators waiting for you on BEAUTISTA. Whether you're focused on artistry, technique, product knowledge, or growing your business, there's something to help you take your next step.

Explore the full class lineup anytime at beautista.com/classes

All times are Eastern Standard Time (EST).

(And if you’re reading this as a salon owner or educator — send your team. One class can shift an entire culture.)

👀 Watch This Space

(Jobs Worth Seeing)

Jobs Worth Seeing

✂️ Studio S Brooklyn | Hairstylist

📍 Carroll Gardens, Brooklyn, NY

💼 Full-Time or Part-Time | Commission-Based Pay

Your next chapter might be waiting on a beautiful, tree-lined street in Brooklyn. And this salon is offering a lot more than just a chair!

Meet Studio S Brooklyn, a sophisticated but down-to-earth salon in the heart of Carroll Gardens, where beautiful hair, genuine connections, and a commitment to education come together.

What caught our attention? They're welcoming BOTH newly licensed stylists and experienced professionals. Whether you're just starting out or looking for a fresh environment to grow your career, Studio S believes great artists never stop learning.

Here's what makes this opportunity worth exploring:

🎓 Education is part of the culture. Quarterly in-house classes, hands-on mentorship, and opportunities to attend the Redken Exchange in Manhattan.
✂️ Learn from serious experience. Work alongside seasoned stylists, including a lead educator with nearly 40 years behind the chair!
❤️ A team that actually collaborates. An environment built around sharing ideas, supporting one another, and celebrating individual artistry.
📈 Grow more than your technical skills. Get guidance on client relationships, retention, and building a sustainable career.
✨ Work with brands you love. Professional products from Redken and Olaplex, an established Brooklyn clientele, and flexible scheduling.

And here's something we LOVE! Studio S has a video right on its BEAUTISTA opportunity page, so you can get a feel for the salon and its atmosphere before you ever apply.

If you're looking for a place that values your individuality, invests in your education, and gives you room to grow, this could be your next move.

Your talent deserves a place to grow. Why not Brooklyn?

👉 MEET STUDIO S, WATCH THE VIDEO & APPLY WITH YOUR BEAUTISTA PORTFOLIO

🎤 Educators Wanted: Your Dream Role Just Went Live

Ready to teach, inspire, and represent iconic brands?

💥 Educator roles at Matrix and Kérastase are now LIVE on BEAUTISTA.

Whether you’re a seasoned pro or a rising educator, this is your moment.

🔗 Kerastase

🔗 Matrix

🔦 BEAUTISTA Spotlight

🔦 BEAUTISTA Spotlight:

Julia Sanders | 📍 North Wales, Pennsylvania

Meet Julia Sanders, a hairstylist, salon owner, and licensed cosmetology teacher from North Wales, Pennsylvania.

Julia is the owner and colorist behind Mara Mara Salon Studio, where she works with clients in her own suite. She's also spent time in the classroom teaching future beauty professionals, including her work as an educator at The Salon Professional Academy in Collegeville, Pennsylvania.

And with 25 years of experience, she's built quite a professional story!

Her specialties include balayage and color, and her portfolio highlights achievements including becoming a Biolage Scalp Certified Specialist in 2025 and earning a Great Lengths Extensions certification in 2023.

But something else caught our attention when we explored her BEAUTISTA portfolio.

Under the section "Why I'm Here," Julia wrote: "I'd love to find likeminded folks who are looking to build inclusive and friendly beauty communities."

Here's someone who has spent 25 years building her career, owns her own salon studio, and has experience educating the next generation of beauty professionals. And she's on BEAUTISTA looking to connect with people who share her passion for this industry.

Her portfolio also features a beautiful Maya Angelou quote:

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

It's a powerful reminder of something that makes the beauty industry so special. Our work is about more than the finished hairstyle. It's also about the relationships we build, the knowledge we share, and the experience we create for the people around us.

Julia, thank you for being part of the BEAUTISTA community and sharing your experience, artistry, and passion for connecting with others.

And to our BEAUTISTA community, go check out Julia's portfolio! Whether you're a student, an educator, or a beauty professional who's been in the industry for decades, there's something special about connecting with people who share your love for this craft.

📍 North Wales, Pennsylvania

💇‍♀️ Owner/Colorist: Mara Mara Salon Studio

🎓 Licensed Cosmetology Teacher: Pennsylvania

✨ Experience: 25 years

👉 MEET JULIA, WATCH HER VIDEO & EXPLORE HER BEAUTISTA PORTFOLIO

💡 BEAUTISTA Tips & Tricks

✨ BEAUTISTA Tips & Tricks

1. Replays don’t last forever.

Missed a class? The replay usually stays on BEAUTISTA for 30 to 90 days, depending on the brand. Once it’s gone, it’s gone. So if there’s a class you’ve been meaning to watch, this is your sign. Find it on the On Demand tab at beautista.com/classes?tab=ended .

2. Want CE? You have to show up live.

CE only counts when you attend the class LIVE. Replays and on-demand classes are great for learning, but they don’t count toward CE. L’Oréal handles the CE certificate and emails it within 30 days. Questions about your state? Email CE@support.lorealusa.com.

3. You don’t need to log in to find a class.

Just go to beautista.com/classes and search by brand or class name. If the class is still coming up or happening today, it’s on the Classes tab. Once it ends, it moves to On Demand.

4. Chat bubble covering your class?

Tap the chat bubble icon in the corner to hide it. Your video is back to full view. Tap it again anytime you need help.

5. Take the community with you.

Download BEAUTISTA Connect on the App Store or Google Play to chat with other pros right from your phone. Your portfolio and classes still live at beautista.com in your browser.

6. Salon and spa owners: need people?

Whether you’re hiring stylists or filling a chair, booth or suite, we help you find the right people. We build a page that shows off your space and your team, promote it to beauty pros near you, and send you the ones who are interested. Want to see how your hiring stacks up first? Try our free hiring grader at beautista.com/hiring-grader. Or book a quick call with Gavin: calendly.com/gavin-smith-beautista/salon-recruitment-call