We don’t make decisions the way we used to.

"Clarity comes when you stop rushing the moment."

🖤 From Jen: Snowed in.

Hi BEAUTISTA fam.

If you’re on the East Coast, you’re feeling it too. We woke up this morning to a full-on snowstorm in New Jersey. It feels like one degree outside, and they’re saying anywhere from 16–19 inches of snow before it’s done. Yesterday was the mad dash — grocery store run, stocking up, making sure we had everything we needed just in case we didn’t leave the house for a bit. And now… there’s nowhere to go. Everything is quiet. The world feels paused. And honestly, I’m taking it as a sign from the universe to slow all the way down.

Today is for cooking without rushing. For snuggling on the couch. For being home with my family and not trying to squeeze anything else in. No meetings. No momentum chasing. Just being exactly where we are. What’s interesting is that it’s not just us. So much of the country is experiencing something right now — snow, storms, cold snaps, weather that forces you to stop moving and look around for a minute.

So wherever you are today — whether you’re snowed in, rained out, or just feeling the pull to be still — I hope you let yourself have it. Rest doesn’t mean you’re falling behind. Sometimes it’s how you catch up with yourself.

We’ll get back to building, growing, and moving forward soon enough. For today, I’m leaning into the quiet.

Stay warm. Stay safe. And if you can — enjoy the pause.

xoxo

-Jen Martinelli 

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🚀 The Shift: Weekly Mindset + Strategy Upgrade.

Stillness Is a Decision — Not a Delay

When the world slows you down, it’s easy to tell yourself you’re “losing time.” But stillness isn’t the absence of progress. It’s often where clarity shows up. This week’s shift is about choosing the pause instead of resisting it.

1. Stop labeling rest as falling behind

If you didn’t choose the slowdown, stop fighting it. Energy spent resisting stillness is still energy spent.

2. Use the pause to notice what’s been loudWhen everything gets quiet, pay attention:

• What keeps coming to mind?

• What feels unresolved?

• What decision keeps circling back?

Stillness surfaces what movement can hide.

3. Make one small choice from clarity — not urgencyYou don’t need a plan. You don’t need momentum. Just one decision that feels aligned:

• What can wait?

• What actually matters?

• What doesn’t need to come with you into the next week?

The Takeaway

You don’t have to earn rest. Sometimes the pause is the work. Let the quiet do what it does best —help you see clearly. If you want this sharper, shorter, or more directive (or want an alternate Shift with a slightly more actionable edge), I can tweak it quickly.

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🎙️ In Case You Missed It (ICYMI)

On-Demand Classes (Limited Time)

Last week was stacked — and if you missed anything live, you didn’t miss the opportunity.

All of the sessions below are now available on demand, so you can watch when it actually fits your life.

🎨 Color, Gloss & Formulation

• Shades ALK Pro Connect – Redken

  Alkaline demi color, Shades EQ, Shades ALK, and service menu integration

  
  

• Shades EQ Pro Connect – Redken

  Seamless glossing, acidic demi mastery, and low-commitment color

  
  

• Haircolor Pro Connect – Redken

  Core haircolor science, formulation fundamentals, and Style Station tips

  
  

• SoColor 101 + Introducción a SoColor (Spanish) – Matrix

  Permanent color confidence for all hair types and textures

• Punk Placement: Semis Technique – Pulp Riot

  Creative placement, efficiency, and bold color strategy

  
  

• Hypermatic Speed Date – R+COLOR

  10-minute demi color + lightening system deep dive

  
  

✂️ Cutting, Styling & Tools

• Get Technical: Clipper Cutting – Johnny B

  Clipper-over-comb, blending, and grooming fundamentals

  
  

• Fading Fundamentals – Andis

  Fade styles, tools, and technique across hair types

  
  

• New Year, New Tools: ghd Innovation Session – ghd

  Modern styling with the latest ghd tools

  
  

• Styling Inspired – Moroccanoil

  Curling, pinning, and style transitions

  
  

💼 Retail, Revenue & Career Growth

• Online Retail 101 – SalonInteractive

  How to set up, promote, and grow online product sales

  
  

• Express Salon Services – Keratin Complex

  Add-on services that increase revenue without extending the day

  
  

• Hairstylist Success Blueprint – Pureology

  Income, balance, loyalty, and sustainable career strategy

  
  

And this is just the highlight reel.

There are many more live and on-demand classes across color, cutting, styling, nails, barbering, and business.

👉 Watch the replays before they’re gone

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💻 Tech-Forward:

Where tech meets beauty (and your next big move begins).

Audit What You’re Letting In

We talk a lot about tools, platforms, and optimization — but one of the most underrated tech moves right now is this:

Pay attention to what’s shaping your thinking.

This week, with so many people slowed down by weather, schedules, or life, it’s a good moment to do a quiet digital audit. Not to delete everything. Not to disappear. Just to be intentional.

Try this simple reset:

1. Audit who you follow

Scroll your feed and notice:

• Who leaves you feeling inspired or grounded

• Who quietly makes you feel behind, rushed, or not enough

  
  

  Unfollowing isn’t dramatic. It’s maintenance.

2. Mute noise — even temporarily

You don’t have to unfollow to take space. Muting is a way to protect focus without burning bridges. Your nervous system counts too.

3. Take a short tech pause with purpose

Not a detox. Not an announcement.

Just:

• No scrolling before noon

• Or one evening offline

• Or a Sunday without consuming — only creating or resting

Clarity shows up faster when input slows down.

Why this is tech-forward:

The future isn’t about more information. It’s about discernment. What you consume shapes:

• how you see your work

• how you measure success

• how much pressure you carry

Being intentional with tech isn’t falling behind. It’s choosing what actually deserves your attention.

The takeaway:

Sometimes the smartest tech move isn’t an upgrade. It’s a boundary. And boundaries create space for better decisions.

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What we're learning from Hiring  Funnels: 

The Rise of the Phygital Native (And Why It Changes Everything)

We keep coming back to this concept because it explains almost every hiring challenge we see right now: The modern beauty professional is a phygital native. And no — that’s not just Gen Z. It’s all of us. Think about it.

When was the last time you:

• booked a hotel without looking at photos or videos?

• chose a restaurant without checking reviews?

• bought something without seeing how it actually looks or works?

  
  

We don’t make real-world decisions without digital trust first. Hiring is no different.

Digital First. Human Second.

Today’s candidates don’t want to apply first. They want to understand first.

They want to see:

• the space

• the people

• the energy

• the opportunity

  
  

Before they raise their hand. That’s what phygital behavior looks like: Digital connection → emotional trust → physical action.

What the Data Is Showing Us

Across hiring funnels, a few patterns are clear:

• Pages with visual storytelling (photos, video, real humans) consistently outperform text-only pages

• Long, scrolling application forms create drop-off — even for interested candidates

• Candidates are far more likely to engage when the next step feels light, human, and low-pressure

In short: People don’t ghost because they’re flaky. They ghost when trust hasn’t been earned yet.

Why Career Pages Matter More Than Ever

Your career page is no longer a form. It’s a trust asset. It answers unspoken questions:

• Do I belong here?

• Will I be supported?

• Is this worth my energy?

If candidates can’t feel the culture, clarity, and opportunity quickly, they don’t convert — even if they love the idea of the role. This is why:

• portfolios outperform resumes

• videos outperform job descriptions

• conversation outperforms submission

The Real Shift

Recruitment marketing isn’t about convincing people to apply. It’s about earning trust before you ask.

Because in a phygital world:

• trust is the currency

• clarity is the conversion driver

• and connection always comes before commitment

The salons and schools that understand this aren’t just filling roles — they’re building pipelines that actually reflect how people decide today.

👉 See what every empty chair is costing you → Employee Loss Calculator

👉Book a 20-min audit with Matt → Optimize your Job ad copy

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🔥 What’s Happening:

Virtual Live Events You Don’t Want to Miss

Next Live Virtual Classes

Education is in full swing — and this week is packed. Instead of listing everything, here’s what we’re seeing rise to the top right now across the industry.

🔥 Pricing, Profit & Confidence

• Breakthrough 2026 (Summit)Master pricing your services without undervaluing your talent — from confident recommendations to revenue-driven client experience.

This one’s big. We’re seeing more pros focus on how they price, not just what they charge.

🎨 Color, Gloss & Science-Backed Services

Color education continues to dominate — especially around demi, glossing, and predictable results.

Standouts this week:

• Shades ALK Pro Connect – Redken

• Shades EQ Pro Connect – Redken

• Haircolor Pro Connect – Redken

• SoColor 101 / Introducción a SoColor – Matrix

The trend we’re seeing: shorter commitment services, clearer formulation, and easier maintenance for clients.

✂️ Texture, Styling & Speed

Clients want results — fast, polished, and personalized.

This week’s highlights:

• Twist-Out Hairstyling Essentials – Mizani

• Sleek & Smooth Agave & Lavender Blow-Dry Experience – Design Essentials

• TikTok Trends, Salon Speed! – Living Proof

Efficiency is becoming a skill — not just a bonus.

🧠 Scalp, Repair & Long-Term Hair Health

Scalp care isn’t a trend anymore — it’s becoming a core service.

Worth watching:

• Essential Scalp Certification – Biolage

• Science of Scalp Wellness: Head Lab – Malibu C

• Style Lab: K18 + The Art of Repair – K18

Healthy scalp + repair-first thinking = trust, retention, and repeat visits.

🌍 Bilingual & Inclusive Education

We’re seeing continued expansion in Spanish-language education — and it matters.

• Shades ALK Conexión Profesional – Redken

• Pulp Alchemy en Español – Pulp Riot

Bottom line:

There’s something for every stage of your career this week — from pricing and profit, to color mastery, to scalp health and speed behind the chair.

👉 Explore the full class lineup anytime at beautista.com/classes

(And if you’re reading this as a salon owner or educator — send your team. One class can shift an entire culture.)

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🌟 Partner Perks:

Career-Changing Collabs You Shouldn’t Miss

GROWTH (Extended!)

Quick reminder: we’ve been loving GROWTH, the hair wellness line that helps you start real conversations about thinning and post-summer shed. They offered FREE Starter Kits to the next 30—and kept the offer going after hitting 30 because demand was so strong. It’s still live (limited extension).

Why salons care

• Opens an easy, trusted convo your clients already want to have (thinning, shedding, post-summer stress).

• Pairs naturally with scalp services and at-home care.

• Adds a wellness revenue stream without feeling salesy.

How to roll it out (5 minutes)

1. Add “Scalp + Growth Consult” to your menu (10 mins).

2. Print a QR at the front desk → links to your recommended kit.

3. Post a 15–30s “how I use it” clip to your BEAUTISTA portfolio + IG.

4. Train one simple script: “If thinning is on your mind, this is the starter kit I trust—want me to text you the link?”

👉 Claim your FREE Starter Kit (next 30): https://beautista.com/register/growth-giveaway-2025

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👀 Watch This Space

(Jobs Worth Seeing)

👀 Watch This Space — RegenSkin 

National Aesthetic Sales

This opportunity is blowing up. RegenSkin LLC just opened a National Aesthetics Sales Representative role — and the response tells us everything we need to know about where the market is headed.

This isn’t traditional sales. It’s relationship-driven, field-based influence in MedSpas, dermatology offices, and aesthetic practices — built on trust, education, and presence.

Why this one stands out:

• PRP aesthetics + advanced skincare rooted in science

• High-touch, face-to-face relationship building

• Commission-based 1099 role with serious upside

• Elevated brand positioning (clinical integrity meets quiet luxury)

• Clear demand for professionals who understand aesthetics and people

  
  

We’re seeing strong interest from:

• estheticians and aesthetic professionals ready to step into sales

• reps with MedSpa and derm relationships

• beauty pros looking for a career pivot without leaving the industry

  
  

If you’ve ever thought, “I love this industry — I just want a different seat at the table,” this is one to look at closely.

👉 Apply directly with your BEAUTISTA portfolio and watch how much faster alignment happens.

This is exactly what modern opportunity looks like in beauty + aesthetics.

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🎤 Educators Wanted: Your Dream Role Just Went Live

Ready to teach, inspire, and represent iconic brands?

💥 Educator roles at Pureology, Redken, and Kérastase are now LIVE on BEAUTISTA.Whether you’re a seasoned pro or a rising educator, this is your moment.

🔗 Pureology 

🔗 Redken

🔗 Kerastase 

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🔦 BEAUTISTA Spotlight

Carlie Audiss 

Sun Praire, WI• Licensed Beauty Professional 

Hired by Kérastase

View Portfolio →

Carlie Audiss didn’t just apply for an opportunity — she built a portfolio that told a clear story. And that story landed.

At just 24, Carlie is already a Level 3 Stylist and Kérastase Care Coach at RIAH Hair in Wisconsin, with a reputation rooted in education, intention, and consistency. Her passion for learning — and teaching — shows up everywhere in her portfolio, from her work to her experience to the way she talks about the craft.

What stood out:

• A clear commitment to education and growth

• Hands-on experience teaching and supporting other stylists

• Shadowing brand educators and stepping into leadership early

• A strong balance of color, cutting, and care — not just one lane

• Real performance data that backs it all up

Carlie didn’t wait until she felt “ready.” She showed who she already was — and the right opportunity met her there.

This is a perfect example of what happens when:

• your portfolio reflects your direction

• your experience is visible

• and your passion is easy to feel

Big congrats to Carlie — and a reminder to everyone reading this:the opportunities watching you are paying attention to how you show up.

👉 Explore her work, watch her video, and connect through her BEAUTISTA portfolio.

Want this kind of experience and impact for your students?Reach out to jeneanne@beautista.com and we’ll show you how to make it happen.

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💫 WE WANT TO FEATURE YOU

 Have a story about how BEAUTISTA helped or inspired your career? Email us at hello@beautista.com to be spotlighted in an upcoming issue.

💡 BEAUTISTA Tips & Tricks

One Small Change That Increases Opportunity Responses

If you want more responses from opportunities — jobs, brands, sales roles, or salons — try this:

Update your Featured Video before you apply.

Not your whole portfolio. Not everything at once. Just the top video.

Why this works:

Most decision-makers don’t scroll endlessly.

They:

• click your profile

• watch the first video

• skim your work

• decide quickly if they want to engage

Your Featured Video is your trust accelerant.

How to do this in under 10 minutes:

1. Record your Featured Video with intentionYou don’t need polish — you need clarity.

Hit three things:

• who you are

• what you specialize in

• what kind of opportunity you’re looking for

That’s it.

2. Match the video to the opportunity

Applying for:

• a salon role? Talk about clients, culture, and growth

• a sales or brand role? Talk about relationships, education, and communication

• an advanced position? Speak to experience and leadership

  
  

Alignment matters more than length.

Why this is a BEAUTISTA advantage

In a phygital hiring world:

• resumes explain

• portfolios show

• video builds trust

  
  

And trust is what turns views into conversations.

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💌 Pass It On

Know someone who needs this kind of real talk in their beauty journey?Share The TRIMM with a fellow BEAUTISTA and help them grow, too.