This Milestone Was Never About the Number…
- Jen Martinelli
- Jul 20, 2025
- 8 min read
Updated: 5 days ago
"When your purpose is bigger than your fear, you stop playing small."
🖤 From Jen: 100,000 Voices and one mission
We hit 100,000 BEAUTISTA members last week.
That number? It’s not just growth—it’s a movement. And it made me pause.
Not to celebrate the milestone (okay, maybe a little), but to sit in deep gratitude for everyone who believed in us—when we were small, scrappy, and just getting started. The people and brands who said yes before we were “proven.” You didn’t just support us. You saw us. And more importantly, you saw the mission.
If you know my story, you know I didn’t grow up with a loud voice. My parents had me as teenagers. I was raised by my immigrant grandmother who was often dismissed because she didn’t speak the language. We lived in a house full of love, but I often felt like I didn’t belong—too quiet, too different, not coached, not chosen.
But eventually, I realized the truth: the very things that made me feel invisible growing up—those are the things that became my superpower.
That’s where BEAUTISTA was born.
This platform wasn’t built from tech. It was built from purpose. From the unshakable belief that everyone deserves to be seen, heard, and given a real shot. That your story matters. Your voice matters. And your work deserves a spotlight—no matter where you started.
So if you’re reading this and you’re in the thick of it—feeling behind, feeling overlooked, questioning your worth—I need you to know: when your purpose is real, you become unstoppable. You’ll run through walls. You’ll push through burnout. Not because you’re chasing success, but because you’re fighting for something bigger than you.
That’s what drives me. That’s what drives our BEAUTISTA team. And that’s what builds movements that last.
Thank you—to the brands, schools, pros, and students who said yes when we were still building. Thank you to our team who shows up with grit and grace every day. And thank you to the 100,000 BEAUTISTAS who’ve chosen to belong to something bold, human, and real.
We’re just getting started.
Sitting in awe and gratitude,
-Jen Martinelli
🚀 The Shift: Weekly Mindset + Strategy Upgrade.
The Gap vs. The Gain
We all do it—focus on the gap between where we are and where we want to be. The goals we haven’t hit yet. The version of ourselves we’re still building.
But the pros? They focus on the gain.
They measure progress by how far they’ve come, not how far they still have to go.
📌 The skills you’ve learned.
📌 The fear you’ve walked through.
📌 The boundaries you’ve set.
📌 The bold steps you’ve taken.
That’s the real flex. That’s the growth.
🪞 Mirror check: Six months ago, you were doubting yourself.
Today, you’re showing up anyway. You’re building. You’re becoming.
And guess what? Your future self is already looking back, proud as hell of how far you’ve come.
👏 Own it. Celebrate it. Then keep going.
🎙️ In Case You Missed It (ICYMI)
From Boss to Mentor: The Shift That Builds Loyalty and Drives Performance
When we sat down with powerhouse Jen Groover, one truth hit hard:Stylists don’t want a boss—they want a mentor.
In this game-changing webinar, Jen broke down the mindset shift salon leaders need to make now if they want to attract, retain, and empower today’s talent.
Here’s what you’ll walk away with:
💬 What to say in 1:1s to build trust & accountability
📈 How to coach for confidence, not just compliance
🔁 Ways to make mentorship part of your daily rhythm
💡 And why leadership is no longer about being in charge—it’s about unlocking potential
If you’re still managing with rules instead of relationships, it’s time to flip the script.This isn’t fluff. It’s a new framework for building the culture your team actually wants to stay in.
💻 Tech-Forward:
Where tech meets beauty (and your next big move begins).
Yes, we’re talking about AI again.Because it’s not going anywhere—and the ones who learn how to leverage it, win.
Here’s one of the most powerful prompts we picked up from an AI Selling Challenge (yes, we paid for it—sharing the goods with you for free 👇):
🧠 Prompt: Define Your Brand Voice First“I want you to act as a branding expert and tone-of-voice coach. I own a [modern, high-end salon] in [your city], and I’m passionate about [mentorship, team growth, and creating a space where stylists feel like they belong.] My tone is [confident, real, inspiring, and slightly edgy.] Come up with 3 Instagram hooks that reflect this brand voice and drive viewers to book an appointment for this service [insert service]."
Try it. Because AI isn’t here to replace your voice—it’s here to help you own it.
Did you know…?Most salons post a job and hope the right person magically applies. We don’t.
At BEAUTISTA, we use AI + a proven 7-stage funnel to drive the right people to your opportunity—and help them convert with video, storytelling, and portfolios that reveal who they really are.
📊 The Results?In one campaign:
42 portfolio submissions
8 hires
That’s 1 hire for every 5 serious applicants
No spam. No fluff. Just real humans who show up because your brand spoke to them.
✨ Want results like that?Book a 20-min audit with Matt.
He’ll walk you through what’s working—and what’s broken—in your funnel.
🔥 What’s Happening:
Virtual Live Events You Don’t Want to Miss
✨ Exclusive VIRTUAL Mastermind with Jen Groover [This Event Has Passed]
Only 30 spots. Only $250. (Yes, you read that right.)
This is the first-ever BEAUTISTA Mastermind—designed by demand and led by one of the best to ever do it.
🧠 Jen Groover has been called a “One-Woman Brand” by SUCCESS Magazine, has been featured in Forbes, Entrepreneur, and INC, and has coached CEOs, brands, and Fortune 500 teams on leadership, performance, and mindset.
We’ve personally paid $700+ to be in this same mastermind. But we’re bringing it to YOU LIVE via Zoom for just $250—because this community deserves access.
✅ 4 powerful Live Virtual sessions✅ Real coaching, real accountability✅ Bring team members at no extra cost🎯 Leave with a plan, clarity, and momentum.
[This Event Has Passed]
💸 Growth x BEAUTISTA: The Retail Move That Pays Rent July 28 at 12PM ET
Stylists are turning one product into a reliable new revenue stream with ongoing repeat sales.🔥
In this exclusive webinar, you’ll learn:
How to introduce Growth without sounding salesy
Why clients reorder (again and again)
How salons are using this strategy to drive retail profits & stylist retention
This is the easiest “add to ticket” you’ve ever seen.
🌟 Partner Perks:
Career-Changing Collabs You Shouldn’t Miss
🎓 Free Redken Curriculum (Value $199)
Dream of becoming a Redken Educator? It all starts here.
For a limited time, BEAUTISTA members get free access to two powerhouse programs on BEAUTISTA Connect:
🔥 Redken Specialist Program🎨 Redken Shades EQ Program(Usually $199—now 100% free for you.)
✔️ Learn from the pros✔️ Start your journey toward official Redken Educator certification✔️ Earn career-elevating badges and credentials
💥 These courses are the first step in your Redken career path—and they’re only free for a short time.
Get certified through BEAUTISTA for free (limited time so get on it!)
👀 Watch This Space
(Jobs Worth Seeing)
💫 Meet Jaine — The Heart Behind 12 F|S Locations in Texas
Jaine isn’t just a salon owner—she’s a force. She leads 12 F|S locations across Texas with purpose, passion, and a whole lot of heart.
This week? She’s offering free haircuts to flood victims—because showing up for her community is just what she does. 💛 See it here
If you’re looking to work somewhere that’s about more than just hair—where leadership feels human—this is your sign.
🎤 Educators Wanted: Your Dream Role Just Went Live.
Ready to teach, inspire, and represent iconic brands?
💥 Educator roles at Pureology, Redken, and Kérastase are now LIVE on BEAUTISTA.Whether you’re a seasoned pro or a rising educator, this is your moment.
🔦 BEAUTISTA Spotlight
Mentor. Salon Owner. Educator. Mom.
Cena Jordan wears every title with purpose—and now she’s adding another:
✨ Newly Hired Kérastase Educator.
Cena’s journey is proof that the path isn't always linear—but a portfolio makes it possible.
After stepping away from professional education to open her own salon, Cena continued mentoring her team daily. But something was missing—the spark of sharing knowledge on a bigger stage. Now, she’s re-engaging with the industry as an educator, and her BEAUTISTA portfolio helped open that door
"Education has always been at the heart of what I do… I’m excited for the opportunity to re-engage as a mentor and share valuable insights with my local hair community again.”
Her story is a reminder that when you know your why—and you show up with intention—the right people notice.
👉 See Cena's Full Portfolio📣 Portfolios don’t just tell your story. They change the ending.
💫 Have a story about how BEAUTISTA helped or inspired your career?We want to feature you. Email us at hello@beautista.com to be spotlighted in an upcoming issue.
💡 BEAUTISTA Tips & Tricks
🏫 For BEAUTISTA Schools
Did you know? As a BEAUTISTA school, you already have access to our full BEAUTISTA Curriculum—an on-demand training system designed to elevate your students and support your educators.
This isn’t your average career prep.
The Beautista Curriculum helps students:
✨ Discover their purpose💼 Build digital portfolios that replace resumes📲 Learn how to market themselves like pros🎤 Rehearse for career fairs using their own portfolios📣 Create bios, video intros, and social content that get them hired🔓 Unlock career badges, mentorships, and real-world exposure🙌 Connect to a community that makes them feel seen, supported, and successful
Best part? The curriculum supports your team by doing the heavy lifting. It’s plug-and-play, and already making an impact in top schools across the country.
🎓 Need access or missing the links?Email jeneanne@beautista.com and we’ll get you set up.
🏢 For Beauty Businesses
Hiring Tip: Link your Beautista Career Page to your website.
Here’s why: Today’s beauty pros are multi-channel decision makers.
They might see your hiring reel on Instagram—but before they apply, they’ll Google your business or click your bio link.
If what they find doesn’t match the vibe of your post (or worse—there’s no info at all), they bounce. That’s the leaky funnel.
That’s why we built the Beautista Career Page—a branded, scroll-stopping page that humanizes your business and converts interest into action.
It’s not a job board. It’s a vibe-match page designed to help the right stylists say yes to your team.
🔥 Already have one?
Make sure it’s linked in your website nav, social bio, or QR’d on your front desk.
🎓 For Students & Pro
Your Resume is 🔥… Literally
FAQ: “How do I upload my résumé to BEAUTISTA?”
You don’t. Because your BEAUTISTA portfolio is your resume—on fire.
Traditional resumes were invented in the 1930s (yes, seriously)—for a world that didn’t value creativity, culture fit, or craft.
But YOU?You’re in the business of beauty. Your work needs to be seen.
Your BEAUTISTA profile is a living, breathing representation of your skills, your vibe, your growth. You can update it anytime. Share it anywhere. And whoever clicks your link can see exactly what makes you stand out.
📌 Pro Tip: Treat your portfolio like a storefront window. Keep it fresh. Keep it bold. Keep it you.
Because if you’re still handing in Word docs in 2025, you’re dimming your light.
🗣 Your Take - this one’s for the Students and pros
Vote here 👇 – We'll share the results in the next TRIMM.
📊 Last weeks results
💌 Pass It On
Know someone who needs this kind of real talk in their beauty journey?
Share The TRIMM with a fellow BEAUTISTA and help them grow, too.
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