September Reset: Your 90-Day Fall Plan
- Jen Martinelli
- Aug 24, 2025
- 8 min read
Updated: 5 days ago
"Small resets move big years."
🖤 From Jen: The Fresh Start Effect.
Hey BEAUTISTA Fam,
This week was school-supply chaos in my house—one kid off to high school, the other to middle—and I went on an all out cleaning & clearing spree. Garage, drawers, old furniture… gone. There’s a reason it feels good.
Psychologists call it the fresh start effect. When a new chapter begins (a school year, a new month, even a Monday), our brains draw a line between “then” and “now.” You can see little bumps right after these “first days”—more searches for healthy habits, more gym check-ins, more people finally starting the thing they’ve been thinking about. Small lifts, but real ones. And yes—September “back to school” is one of those shifts. Clients feel it. Teams feel it. Schools and brands feel it. People are more open to change when the calendar turns.
So speak to it. Name the new page—“September Reset,” “Back to You,” “Fall Glow-Up.”
In 20+ years in this industry, September, October, and November never disappoint—they’re the months that beat revenue goals. Get ready for the shift, say it out loud, and let it carry you into a strong finish.
Here’s to clean garages, sharpened pencils, and the quiet confidence of a real reset.
xoxo
-Jen Martinelli
🚀 The Shift: Weekly Mindset + Strategy Upgrade.
90-Day Fresh Start Plan (Fall Profit Play)
1) Pick a name + promise (it frames your fall).Use one theme everywhere: “September Reset,” “Back to You,” “Fall Glow-Up.”Promise one simple outcome: “Shinier color + easy upkeep,” “Apply in 5 taps,” “CE seats are coming.”
2) Make one “hero offer” (keep it obvious).
If you serve clients: Cut + Gloss + 10-min Scalp Check (or your best quick refresh bundle).
If you’re hiring: Apply with BEAUTISTA in ≤5 taps + 10-min intro call within 48 hours.
If you teach (school/brand): “Back-to-School Live Class” teaser with who it’s for + what they’ll learn (CE coming).
3) Set your dates now (ride fresh-start moments).Push twice each month on “first days”:
Sept: Week after Labor Day + Oct-Eve (9/9 & 9/30)
Oct: 10/1 + mid-month (10/15)
Nov: 11/1 + early-holiday push (11/12)These are the weeks people are most open to change—meet them there.
4) Show the proof (what a reset looks like).Prep 3 assets you’ll reuse all fall:
A before/after that screams “fresh start”
A 20-sec tip video that reduces fear (“how to keep shine for 4–6 weeks”)
A review screenshot + 10-sec reaction clip (clients/hiring/education)
5) Make it easy to act (≤5 taps).One clear call to action only: Book Consult or Apply on BEAUTISTA.No dead-end pages. No “upload resume.” Auto-reply: “Got it—here’s what happens next.”
6) Post the same message in all your places (same day).Email subject, IG caption, Stories, and your BEAUTISTA link should match the theme + promise. Consistency = trust.
7) Check one number weekly (and adjust).
Clients: booked consults
Hiring: Interviews Scheduled
Education: sign-ups / interest DMsIf it’s flat, swap the headline or the offer—don’t wait a month.
Fresh page. One theme. One offer. Two pushes a month. Make it easy to act.That’s how you turn a calendar shift into a revenue shift.
🎙️ In Case You Missed It (ICYMI)
This one is For School Leaders
Replay: Preparing Students for Real Hiring (with Bobbi Powell)
Recorded back when we were Canvas Me—and still gold. In this conversation, we get practical about turning portfolios into placement, aligning classwork with what employers actually ask for, and building a repeatable bridge from classroom to career.
Why watch (leadership lens):
How to make portfolio publishing a habit (not a one-off assignment)
What employers really want to see in proof-of-work
Simple ways to track career services outcomes without extra admin
How to spark faculty buy-in and keep momentum after launch
Pro tip: Watch with your leadership team and pick one change you’ll test this month (portfolio cadence, employer outreach, or placement tracking).
💻 Tech-Forward:
Where tech meets beauty (and your next big move begins).
1) Make a “September Reset” button everywhere (5 taps or less)Give people one obvious action when they feel the reset.
Make it real (15–20 min):
Create a “September Reset” service in your booking app (cut + gloss + 10-min scalp check, or your best refresh). Add price + time + short promise.
Copy that booking link → put it as your IG Action Button (Edit Profile → Action Buttons) and as the top button on your BEAUTISTA portfolio (“Book the September Reset”).
Open Google Business Profile → add the service in Services, paste the booking link, and post an Update: “Back-to-School, Back-to-You—Book your September Reset.”
💬 What We've Learned from Hiring Funnels
Here’s what we’ve seen across lots of hiring campaigns (last 10 weeks):
DM-first opens doors. “DM APPLY” consistently sparks steady, real conversations.
Speed wins. Auto-replies that offer a 10-min intro link within minutes book calls the same day and cut ghosting.
Portfolio-first converts. One path—Apply with your BEAUTISTA Portfolio (≤5 taps)—beats resume uploads every time.
Prequal → Hire is efficient. In a recent run, 1 in 4 prequalified candidates became a hire; across campaigns, prescreen-to-hire sits in the low double-digits when follow-ups are tight.
Proof > polish. A simple owner selfie video (hook first, quick highlights) outperforms glossy ads.
Ready to fix your hiring funnel? Book a 20-min audit with Matt.
He’ll walk you through what’s working—and what’s broken—in your funnel.
🔥 What’s Happening:
Virtual Live Events You Don’t Want to Miss
✨ Exclusive VIRTUAL Mastermind with Jen Groover.
In 4 weeks you’ll show up differently—clearer, calmer, and more effective. Not theory. Simple shifts you can use the same day.
What you’ll get:
Coaching on your real goals (hot seats welcome)
Frameworks you can run immediately
Accountability so plans turn into progress
Invite your team at no extra cost
Why Jen? She’s coached leaders from salon floors to Fortune 500 rooms; her sessions help pros shift from reactive to intentional—and results follow.
Who it’s for:
salon/spa owners, school leaders, multi-location teams, brand educators.
Starts Sept 8, 2025
• Mondays 3 PM ET
• 4 live sessions.
$250 for you + 2 team members (a $750 value). 30 seats, first come.
We’re Supporting Beauty Gives Back (Chicago)
Monday, Sept 15 • 8:30 AM–5:00 PMHilton Chicago/Oak Brook Hills Resort & Conference Center
What it is: Beauty Gives Back is a one-day industry movement that brings together top beauty leaders, artists, and brands to mentor and develop pros at every stage—through education, connection, and career support. Proceeds benefit current and next-gen beauty professionals via grants and scholarships.
Why we’re supporting: Because this is our heartbeat. BEAUTISTA exists to give beauty pros a voice and proof of work—so opportunities find you. Beauty Gives Back’s mission to empower, educate, and fund the industry maps directly to that vision, and September is the perfect moment for fresh starts and real momentum.
Meet Ally from BEAUTISTA on site she will be hosting:
Mini student interviews with Ally (quick, résumé-killer clips you can share)
Portfolio pop-ups: hands-on help publishing BEAUTISTA portfolios on the spot
Booth meetups: come say hi, ask questions, and connect—students, school leaders, salon owners, and brands are all welcome
🌟 Partner Perks:
Career-Changing Collabs You Shouldn’t Miss
Did You Know? This one is for Businesses & Schools.
BEAUTISTA has been redeemable with L’Oréal’s LEVEL Loyalty points (via SalonCentric) for the last two years. If you’re a salon, multi-location business, or beauty school that earns LEVEL points, you can use them for BEAUTISTA instead of cash.
Great uses for points
Businesses: BEAUTISTA Career Page, portfolio-first hiring, job distribution, and team onboarding.
Schools: Student BEAUTISTA portfolios, School Career Hub, live/virtual portfolio launches, and employer pipelines.
How to redeem (quick)
Open the SalonCentric app/portal → go to LEVEL.
Open the Rewards Catalog and search “BEAUTISTA.”
Redeem with points
Need Help? Reply to this email or ask your SalonCentric rep.
👀 Watch This Space
(Jobs Worth Seeing)
👀 Apprenticeship Spotlight
Shear Images Salon , 📍 New Market, MD — Apprenticeship (Now Hiring)
Some salons talk about “growing talent.” This one is putting it front and center: they’ve shifted their hiring focus to an apprenticeship track, which means students and new grads can step in, learn, and level up with real mentorship.
Why this matters (especially in Sept–Nov):Fall is a fresh-start season and the busiest stretch of the year. An apprenticeship gets you inside a high-traffic salon now, with guided training, real client exposure, and a path to the chair.
Who it’s for:
Beauty students / recent grads building confidence
Pros returning after a break who want a skills refresh
Anyone who prefers a learn-while-you-earn path over “sink or swim”
How to apply:
Your BEAUTISTA portfolio (3+ before/afters, a 20–30s intro clip, and your availability)
A short note on what you want to master first this fall.
🎤 Educators Wanted: Your Dream Role Just Went Live.
Ready to teach, inspire, and represent iconic brands?
💥 Educator roles at Pureology, Redken, and Kérastase are now LIVE on BEAUTISTA.Whether you’re a seasoned pro or a rising educator, this is your moment.
🔦 BEAUTISTA Spotlight
Briana Thompson Ogle School North Dallas (BEAUTISTA School)
The Colony, TX • Cosmetology • Open to Opportunity
“My hands create beauty, my work inspires confidence, and every strand reflects empowerment.”
Why Briana’s portfolio stands out
100% attendance • 3.9 GPA — reliability and discipline you can build around
Beacon 2025 Winner— shows initiative and industry engagement
Real salon pace: cutting, coloring, styling for a diverse clientele
Clear client focus: thoughtful consultations and satisfaction-first mindset
Team-ready: notes on retail, service flow, and working well in fast-paced environments
Owner/Manager takeawayThis is portfolio-first talent: organized, consistent, and already thinking like a pro. With mentorship, Briana ramps fast.
👉 Want this kind of experience and impact for your students?
Reach out to jeneanne@beautista.com and we’ll show you how to make it happen.
💫 Have a story about how BEAUTISTA helped or inspired your career?We want to feature you. Email us at hello@beautista.com to be spotlighted in an upcoming issue.
💡 BEAUTISTA Tips & Tricks
Get in the Room (BEAUTISTA Community)
If you’re serious about leveling up this fall, the smartest move you can make is to get inside the BEAUTISTA Community - BEAUTISTA Connect now. This is where the real work (and the real wins) happen together—portfolio feedback in minutes, weekly challenges, mentor drop-ins, hiring playbooks, and first dibs when our CE-approved classes open.
Be first to know when CE registration drops (and snag your spot before it fills).
eLearning: on-demand lessons + challenges that help you level up.
Feed: your social home base—post wins, questions, before/afters, and comment on others’ posts.
Get real feedback on your portfolio from people who get it—students, pros, owners, educators.
Jump into weekly challenges that build your skills and your audience.
Stay accountable to your “aligned hard” with check-ins and community momentum.
How to join (web):Go to BEAUTISTA.com → click BEAUTISTA Connect in the top nav → log in with your BEAUTISTA username + password.
How to join (app):Open the App Store → search BEAUTISTA Connect → download → log in with the same BEAUTISTA username + password.
See you inside. Big things are coming—and I want you in the front row when they land.
🗣 Your Take - this one’s for the Students and pros
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📊 Last weeks results
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