I'll Take Care of Me for You 🖤

“Your philosophy determines your life.”

🖤 From Jen: I'll Take Care of Me for You. 

Hi BEAUTISTA fam.

This week I was talking to one of my best girl friends, and we were both feeling it. The weight of everything. Work. Kids. House. Deadlines. The constant mental load of being responsible for so much. The constant feeling that if we just push a little harder we’ll finally catch up - even though we don't. It was two women who feel responsible for a lot, saying it out loud - aka venting. LOL!

At some point in the middle of that conversation, my mentor brain kicked in. That morning I had been listening to Jim Rohn, and the chapter was about how we pride ourselves on showing up for everyone else. We show up and say, “I’ll take care of you.”  With our kids. Our spouses. Our family. Our friends. And we mean it. We sacrifice. We overextend. We stretch ourselves thin in the name of love, leadership, loyalty. 

But Jim challenged that entire philosophy. He said the better agreement is: “I’ll take care of ME for you, if you’ll take care of YOU for me.”

So naturally, I shared this with my friend and the energy shifted. Not because it solved our responsibilities. The to-do lists didn’t disappear. But the lens changed. We started looking at the problem differently. Instead of bonding over exhaustion, we started talking about alignment.

Jim teaches that your philosophy determines your life. If your philosophy is that your worth is measured by how much you can carry, you’ll carry yourself straight into depletion. But if your philosophy is that growth requires maintenance, then taking care of yourself becomes leadership. It becomes strategy. We say “you can’t pour from an empty cup,” but most of us are still pouring and hoping we don’t run dry. So we stopped listing everything that felt heavy and started asking a better question: what actually fills us? Coffee at the mall. A meditation class next week. Small, intentional choices that recalibrate us instead of drain us. 

It sounds simple. It is simple. But Jim also says success is a few simple disciplines practiced every day.  When you are sharp, centered, grounded — you don’t just feel better. You lead better. You parent better. You create better. You make clearer decisions. You respond instead of react.

This week, check in with yourself. Are you taking care of the person everyone else depends on? The new agreement isn’t “I’ll take care of you.” It’s “I’ll take care of me for you.”

xoxo

-Jen Martinelli 

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🚀 The Shift: Weekly Mindset + Strategy Upgrade.

Audit yourself.

Take 10 minutes and answer these three questions:

1. What is currently draining me the most?

2. What is currently sharpening me the most?

3. What is one discipline I’ve let slide that I know makes me better?

That’s it.

Jim Rohn teaches that your life changes when your disciplines change. Not when your circumstances change. Most people try to overhaul everything at once. That’s not discipline — that’s reaction. The shift is smaller than that. Pick one thing this week that is maintenance for you.

Maybe it’s:

• Going to the gym twice.

• Blocking 30 minutes to think without your phone.

• Booking the coffee with a friend.

• Signing up for a Meditation, or Yoga Class

• Saying no once.

• Going to bed earlier.

Because if you don’t intentionally maintain yourself, life will slowly run you into depletion — and you won’t even notice until you’re exhausted. Leadership starts with self-leadership. Take care of you for them. That’s the shift.

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🎙️ In Case You Missed It (ICYMI)

Education That Moves the Needle

If you missed last week’s digital classrooms, here’s what beauty pros were sharpening their skills on — and why it matters.

🎨 Color Mastery (The Revenue Driver)

MATRIX – SoColor 101Understanding formulation, mixing, and processing isn’t basic — it’s foundational. Confidence in permanent color = consistency behind the chair.

REDKEN – Shades EQ Pro Connect + Shades ALKGlossing, acidic vs alkaline demi, and service integration. Translation? More seamless results and more service menu upgrades.

L’Oréal Professionnel – iNOA Essentials & Metal Detox CertificationGrey coverage mastery, predictable results, and scalp-friendly innovation. Plus certification = competitive advantage.

Blonde Solutions – Lift OffLifting smarter, not harder. Science-backed lightening that reduces correction work and saves time.

Color education isn’t just technical — it’s profitability.

💰 Retail & Revenue (Retail is retention)

PUREOLOGY – Retail Success StrategiesIf retail feels awkward, it’s not because you’re bad at it. It’s because you haven’t systemized it. This class focused on consultation-based product recommendations that build loyalty and increase revenue without sounding salesy. 

✂️ Skill Expansion

Andis – Barbering for StylistsClipper confidence = expanded service menu.

Artistic Nail Design – Colour Gloss TechniquesPrecision application + specialty finishes = elevated add-on services.

Amika – Bombshell Bride (Advanced)Bridal styling refinement for stylists ready to increase high-ticket bookings.

🧴 Care & Treatment Excellence

L’Oréal Professionnel – Care & Style EssentialsRepair, shine, styling synergy. The difference between “good hair” and premium results.

If you’re serious about growth, the pattern is clear: The pros who level up consistently don’t wait for slow seasons to learn. They sharpen while they’re busy. Every one of these classes is available on demand inside BEAUTISTA. Because staying sharp isn’t optional — it’s maintenance.

👉 Watch on demand and catch what you missed

(Pro tip: Pick one replay that directly supports what you want to earn or improve this month — and start there.)

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💻 Tech-Forward:

Where tech meets beauty (and your next big move begins).

AI Reputation Monitoring

Your reputation isn’t just Google reviews anymore.

It’s:• Instagram comments• TikTok mentions• Reddit threads• Yelp• Facebook groups• Even AI summaries when someone searches your business name

AI is now scanning the internet and forming summaries of your brand before people even click your website.

Here’s What You Can Do This Week

1. Open ChatGPT.

2. Paste this prompt:

Act as a reputation monitoring analyst. Tell me how to set up a simple weekly system to monitor online mentions of my salon/spa across Google, Yelp, Instagram, TikTok, and Reddit. Include free tools I can use.

1. Follow the steps it gives you.

Then go one step further.

Ask: What patterns should I look for in reviews or comments that signal a deeper operational issue?

Why This Matters

Hiring.Retention.Retail.Pricing.

All of it is influenced by perception.

And perception is now searchable, summarized, and amplified by AI. The salons that win in the next five years won’t just be the most talented. They’ll be the most aware. Technology doesn’t have to be overwhelming. Sometimes it’s just about using it to listen better.

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What we're learning from Hiring  Funnels: 

How Video + Static Work Together in Modern Hiring

In our premium campaigns, we don’t rely on one format. We run both culture-driven video and clear, conversion-focused static creative.

Here’s what we’re seeing:

Hiring works best as a sequence — not a single post. Candidates often engage with the video first.They watch. They get a feel for the culture. They don’t always apply immediately. 

Recruitment isn’t one touch. It’s a sequence. Think of it like this:

• Video = Emotion

• Static = Action

They do different jobs. And when they work together, performance increases.

🎥 Video = Trust + Differentiation

In hiring, especially in beauty, candidates are not just evaluating a job.

They’re evaluating:

• Culture

• Energy

• Leadership

• Growth opportunity

• “Do I belong here?”

Video does what static never can: It shows the room. It shows the people. It shows the vibe. That emotional alignment is what makes someone pause instead of scroll. That’s why we create a custom video inside premium campaigns. It accelerates trust.

🖼️ Static = Clarity + Action

Once someone is warmed up, they don’t need more inspiration.

They need clarity.

• What’s the role?

• What’s the opportunity?

• What do I do next?

Static ads are direct. They reduce friction. They convert intent into action.

🔁 The Real Magic: Sequencing

Here’s what often happens in hiring funnels:

1. Candidate sees the culture video.

2. They don’t apply immediately.

3. Later, they see a clean, clear job post.

4. They recognize the brand.

5. They apply.

The video made them feel safe. The static made it easy to act. That sequence is powerful.

The Real Insight

Recruitment is not one-touch conversion.  It’s: Awareness → Familiarity → Trust → Action. When both are present, the funnel performs more predictably — and applicant quality improves.

👉 See what every empty chair is costing you → Employee Loss Calculator

👉Book a 20-min audit with Matt → Optimize your Job ad copy

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🔥 What’s Happening:

Virtual Live Events You Don’t Want to Miss

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Next Live Virtual Classes

This week’s education lineup is a strong mix of seasonal care, advanced color, textured hair mastery, and retail-driven services — the exact skills pros are leaning into right now to stay booked and profitable.

🗓️ February 23 — Big Strategy + Big Skill Energy

🌐 10:00 AM EST — Beyond Beauty: Unlocking 2026Glammatic, Summit, BEAUTISTA, and Vish come together for a unified technology strategy session designed to help salons grow, hire, operate, and scale smarter in 2026.

Not a demo. Not a pitch. A roadmap.

🤖 11:00 AM EST — ChatGPT Bootcamp (Summit)Learn how to use AI to streamline salon operations, elevate marketing, and improve client communication.

💎 11:00 AM EST — Keratin Complex: Express Color & Smoothing SystemA 2-in-1 service built to drive revenue while strengthening and smoothing hair in under 30 minutes.

🎨 12:00 PM EST — Color Wow: Prepare to be Wowed (Masterclass)Advanced styling, session looks, and social-forward transformation techniques.

💡 1:00 PM EST — K18: Style Lab — The Art of RepairBiotech-powered repair meets salon strategy and retail growth.

🌈 1:00 PM EST — PULP RIOT: Pixelate – Faction 8 (en Español)Bold formulation techniques and rebellious color strategies.

✨ 2:00 PM EST — Joico: Strategic Blending MasteryLow-maintenance, high-impact color placement that grows out beautifully.

💨 3:00 PM EST — GHD: Love at First StyleRomantic waves, sultry curls, and polished, long-lasting finishes.

🔬 4:00 PM EST — Redken: Shades ALK Pro ConnectBreaking down the science behind Redken’s newest alkaline demi innovation.

🗓️ February 24 — Profit + Precision

💼 11:00 AM EST — UNITE: Unlocked Stylist TrainingBrand philosophy, product knowledge, and service integration.

🎨 12:00 PM EST — Malibu C: Mastering the Vivid Color JourneyStep-by-step corrective vivid strategy.

💰 12:30 PM EST — Living Proof: The Art of the UpsellNatural retail techniques that increase revenue without feeling pushy.

🌀 1:00 PM EST — Mizani: Texture Set EssentialsTexture styling foundations + retail strategy.

💅 2:00 PM EST — Gelish: Tiny Canvases — The Art of GelishNail art upgrades that drive service ticket growth.

🗓️ February 25 — Client Retention + Specialty Growth

🌿 11:00 AM EST — Biolage: Essential Scalp CertificationScalp analysis, personalized regimens, and revenue-driving consultations.

✨ 12:00 PM EST — Moroccanoil: Shine and Seal StylingTechniques for radiant, polished finishes.

💛 2:00 PM EST — Matrix: Técnicas de Aclaración para Todos (Español)Lightener selection, mixing strategy, and neutralization techniques.

👉 Explore the full class lineup anytime at beautista.com/classes

(And if you’re reading this as a salon owner or educator — send your team. One class can shift an entire culture.)

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👀 Watch This Space

(Jobs Worth Seeing)

👀 Watch This Space 

KARMA by Erwin Gomez 📍 Washington, D.C.

Commission-based. Full-time or part-time.

KARMA is one of the most recognized luxury salons in the D.C. metro area — and they’re currently hiring:• Hairstylists• Estheticians• Lash Extensions Specialists

Luxury without ego. KARMA isn’t hiring for a chair. They’re hiring for alignment.

Let’s talk credentials.

🏆 Voted Top Salon in Washington, D.C. — Washingtonian Magazine🏆 Top Eyebrow Specialist for 14 consecutive years — Allure🏆 Featured in The Wall Street Journal🏆 Best Salon — DC Magazine🏆 Wella Professionals TrendVision Award

With over 2,500 five-star reviews, recognition from Washingtonian, Allure, DC Magazine, and The Wall Street Journal, and a clientele that includes VIPs and high-profile guests, this is a salon built on excellence — and protected culture.

What stands out?

• Private, thoughtfully designed styling stations• A deeply hands-on leadership team• Real mentorship on building a sustainable, profitable book• Ongoing elite education• Structure + flexibility• No competition. No ego. Just craft and collaboration.

They’re inviting stylists at all stages — from newly licensed to established pros — who value quality, humility, and long-term growth.

Why we are watching them:

1. Luxury Clientele = Higher Earning Potential

• Over 2,500 five-star reviews.

• Featured in Washingtonian, Allure, DC Magazine, and The Wall Street Journal.

• VIP and concierge-driven traffic.

• You’re not building from scratch in a slow market.

2. Mentorship That Protects Your Body + Your BookThis isn’t “figure it out.” Leadership actively coaches:

• Average ticket growth

• Rebooking strategy

• Sustainable scheduling

• Burnout prevention

• That’s long-term career thinking.

3. Culture-First Environment (Rare in Luxury)No ego. No internal competition. No high-pressure chaos. They protect the environment as much as the brand.

4. Elevated Infrastructure

• Individual styling stations

• Organized, high-functioning front desk

• Structured systems

• Flexibility without micromanagement

• You focus on artistry. The salon supports the rest.

5. Real Brand-Level EducationOngoing advanced trainings and industry education to keep technique sharp and revenue strong.

👉 Apply with your BEAUTISTA portfolioand step into the kind of environment stylists aren’t just working in — they’re loving.

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🎤 Educators Wanted: Your Dream Role Just Went LiveReady to teach, inspire, and represent iconic brands?

💥 Educator roles at Pureology, Matrix and Kérastase are now LIVE on BEAUTISTA.Whether you’re a seasoned pro or a rising educator, this is your moment.

🔗 Pureology 

🔗 Kerastase

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🔦 BEAUTISTA Spotlight

Career-Fair Ready at Aveda Institute West Chester

This week, Jeneanne , BEAUTISTA Director of Schools, attended the student career fair at Aveda Institute West Chester — and the energy was electric.

Students weren’t just handing out resumes. They were confidently sharing their BEAUTISTA portfolios — fully linked with social media, showcasing their work, personality, and professional brand in one polished destination. This is the shift.

When a salon owner scans a QR code or clicks a link, they don’t just see a name. They see artistry. They see growth mindset. They see brand awareness. And the students? They were ready. Engaged. Curious. Eager to stand out in a competitive hiring market. 

Aveda Institute Featured Students: 

Skylar AndersonFuture extension specialist with a 93% attendance record and a passion for continuous growth.Already thinking about specialization, education, and long-term career strategy.

👉 See Skylars Portfolio 

Jenna ReinhartBachelor’s degree + cosmetology.Specializes in blonding, bridal, and lived-in color.98.5 GPA.Certified. KPI-driven (34% repeat retention + $29.28 average ticket).Already thinking like a professional.

👉 See Jenna's Portfolio

Hope MontgomeryBraiding specialist with a strong artistic identity.Focused on transformation, connection, and confidence-building through hair artistry.Graduating 2027 — and already building her brand.

👉 See Hope's Portfolio

This is what happens when students don’t wait until graduation to start marketing themselves. They build visibility early. They show up prepared. They compete differently. And salons notice.

The Bigger Picture

When students show up to career fairs with:

• A polished digital portfolio

• Social media fully connected

• A clear graduation timeline

• A defined personal brand

They don’t just “attend.” They compete differently. And that’s exactly why BEAUTISTA offers the Polish Your Portfolio Workshop — an exclusive session for subscribing schools to ensure students are career-fair ready and confident.

Polish Your Portfolio

An interactive session designed to make students career-fair confident, digitally polished, and positioned to shine.

👉 Book the workshop here:https://calendly.com/d/cr5n-ftk-2db/polish-your-beautista-portfolio-with-jeneanne-and-ally

OR Reach out to jeneanne@beautista.com and we’ll show you how to make it happen.

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💫 WE WANT TO FEATURE YOU

 Have a story about how BEAUTISTA helped or inspired your career? Email us at hello@beautista.com to be spotlighted in an upcoming issue.

💡 BEAUTISTA Tips & Tricks

The Tech Driven Career Fair That Leaves with Results.

Career fairs are everywhere right now. But here’s the question most businesses don’t ask: Are you leaving with business cards… or actual applicants in your funnel? The difference is tech. The beauty businesses that win career fair season are the ones who remove friction. 

At a traditional career fair:• You talk.• You collect names.• You follow up later (maybe).• Students forget who said what.

At a BEAUTISTA-powered career fair:• Students scan your QR code.• They land directly on your live career opportunity.• They apply on the spot.• You leave with completed applications, phone numbers, and portfolios already in your funnel.

That’s not hype. That’s structure.

In our Career Fair Success Checklist, we break down the exact steps — from optimizing your BEAUTISTA opportunity page to creating a custom QR flyer that lets students connect instantly.

And here’s what we’re seeing:

When students apply during the event (not after graduation, not “later”), engagement skyrockets and follow-up becomes intentional — not hopeful. The beauty businesses that treat career fairs like a one-day event get one-day results. The beauty businesses that treat them like a funnel build pipelines.

This Week’s Action:

If you’re attending a career fair this season:

1. Make sure your BEAUTISTA Career Opportunity is fully updated.

2. Generate your QR code.

3. Encourage students to apply in the moment — not “when you get home.”

Because hiring is timing. And the business that makes it easiest to take action usually wins.

Want the Checklist? Email Jeneanne@beautista.com

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💌 Pass It On

Know someone who needs this kind of real talk in their beauty journey?Share The TRIMM with a fellow BEAUTISTA and help them grow, too.

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