Change your number.
- Jen Martinelli
- 6 days ago
- 10 min read
"You don’t attract what you want. You attract what you are.”
🖤 From Jen: Change Your Number.
Hi BEAUTISTA fam.
This week I found myself thinking about energy… and how much it actually impacts everything. I was reminded by so many examples — you know those people who complain about everything? The teacher, the work, the people, the circumstances. It’s like their default setting is to look for what’s wrong. And then I started thinking about how that actually plays out in real life.
Matt is the perfect example. Anytime we’re driving somewhere crowded — the mall, a busy restaurant — he goes into it already saying, “we’re never going to get a close spot.” And guess what? He never does. Meanwhile, I literally call myself the parking princess because I fully believe a spot is going to open up for me (LOL)! And almost every time, it does. I’ll roll up and someone pulls out right in front. It happens so often it’s actually funny. And it sounds ridiculous… but it’s not. Because the difference isn’t luck. It’s expectation. It’s energy. The way you think going into something changes how you show up, what you notice, how you move — and ultimately what happens.
It brought me back to something I learned years ago from Bob Proctor — mindset expert and author of Think and Grow Rich. He explained energy and frequency in a way that finally made sense to me. He said your frequency is like a phone line. If you’re operating on one frequency, you can’t connect to something on a completely different one. example - if your goal is a high frequency goal but you are on a low frequency you wont be able to connect with it. The only way to reach it is to raise your frequency so that it matches the goal.
That stuck with me because it made something that sounds a little “out there” feel very real. Because when you strip it down, your frequency is just how you’re showing up. What you’re focused on. What you’re saying. What you’re repeating all day.
I’ve lived both sides of this. There was a time where complaining felt normal - Talking about the stress of the day, aka venting about what went wrong, what was hard. It felt like I was processing it… but really I was just reinforcing it. And you can’t expect high-level outcomes from low-level energy. That’s the disconnect.
You can say you want more. More money. A bigger career. To lead. To grow. But if your daily energy is frustration, negativity, and complaint… those things don’t match vibrationally. So nothing changes.
What changed for me was awareness. Checking in throughout the day and asking myself, “am I operating at the level of frequency of my goals?” And if the answer was no, I adjusted. Not perfectly. Just intentionally. And it changes more than you think. It changes how you show up. How people respond to you. What opportunities come your way. People feel your energy before they hear anything you say.
So if things aren’t shifting the way you want them to… it might not be your skill. It might be your frequency. And that’s something you can change .
So change your number.
xoxo
-Jen Martinelli
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🚀 The Shift: Weekly Mindset + Strategy Upgrade.
Change your number this week.
If your results aren’t where you want them to be, don’t start with your strategy—start with your energy. This week, try a simple “frequency check” three times a day.
Set 3 alarms on your phone (morning, midday, end of day)
When it goes off, ask: “Am I operating at the level of what I say I want?”
If the answer is no, shift it immediately—stop the complaint, reframe the thought, or change your tone
You don’t need a full reset—you need a moment reset. Your energy isn’t set once in the morning, it’s something you manage all day. The people who win aren’t perfect, they just catch themselves faster.
Do this for 3 days and watch what happens. You’ll start to notice your conversations shift, your energy change, and even your surroundings respond differently. That’s when it clicks—this isn’t luck, it’s alignment.
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🎙️ In Case You Missed It (ICYMI)
If you’re serious about leveling up, these are worth your time:
🎨 Become the Gloss ExpertREDKEN – Shades EQ Pro ConnectMaster glossing, fix common color challenges, and confidently expand your service menu (aka: more revenue per client).
⚡ Faster Services = More MoneyLiving Proof – Business Builder: Fast Services, Big Impact!Learn how to deliver high-impact services in less time so you can increase bookings without burning out.
💍 Bridal = High-Ticket OpportunityPUREOLOGY – Bridal Hairstyling & the BusinessAttract premium clients, price your services right, and build a bridal business that actually scales.
✨ Platinum Without CompromiseBlonde Solutions – Platinum in a DayAdvanced lightening techniques that protect hair integrity while delivering next-level results clients will pay for.
🧴 Turn Treatments Into RevenueL’Oréal Professionnel – Care & Style EssentialsLearn how to prescribe the right treatments and products to elevate results and boost retail sales.
(Pro tip: Pick one replay that directly supports what you want to earn or improve this month — and start there.)
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💻 Tech-Forward:
Where tech meets beauty (and your next big move begins).
Stop Guessing What to Post
One of the biggest blocks I hear is: “I don’t know what to post.” The smartest beauty professionals right now aren’t sitting around trying to come up with original ideas. They’re tapping into what’s already trending and inserting themselves into the conversation.
Because the reality is — trends are happening every single day:
celebrity looks
viral treatments
before/afters
new techniques
And instead of just watching them… they’re reacting to them.
Here’s how to start doing this this week:
1. Turn trending moments into content
Stop starting from scratch. Look at what’s already blowing up and talk about it.
Try: “What are the top trending beauty topics this week?”
Then record a quick video reacting to one of them.
2. Use green screen to position yourself as the expert
Pull up the image or article behind you and break it down.
Are you offering this service?
Would you recommend it?
What should clients actually know?
This instantly builds authority without overthinking content.
3. Use AI to find ideas faster
Instead of scrolling for hours, ask:
“Give me 5 trending topics in hair, skin, or beauty right now”
“Summarize this trend and give me talking points as a stylist”
Now you have content ideas in seconds.
4, Create once, stay relevant
You don’t need perfect editing or a full production. You need to be consistent and part of what people are already paying attention to. The Real Shift Content isn’t about being the most creative person in the room anymore. It’s about being the most relevant.
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What we're learning from Hiring Funnels:
Most people think hiring is about posting a job and waiting. It’s not. The businesses seeing results right now are treating hiring like marketing—specifically, like a funnel.
Because the reality is—people don’t take action the first time they see your opportunity. They need to see it multiple times, in multiple ways, before they trust it enough to click. And what we’re seeing across campaigns is this: it’s not just the job… it’s the creative that drives the result.
Here’s what’s working right now:
1. You need multiple creatives running at onceOne job post is not enough.
You should have at least 3–5 variations live at the same time:
a video (face, culture, energy)
a clean image (space, team, vibe)
a text-driven post (benefits, schedule, growth)
Different people respond to different things.
2. Repetition builds trust
On average, someone needs to see your opportunity multiple times before taking action.
The first time = awareness
The second/third time = familiarity
The fourth+ time = action
If you’re not consistently in front of them, you’re invisible.
3. Your messaging matters more than your title“Hairstylist Wanted” doesn’t convert.
What does:
“Flexible schedule that actually works with your life”
“Build your book without burnout”
“A team that supports you from day one”
People don’t apply to jobs. They apply to outcomes.
4. Traffic without creative = wasted money
Driving people to your opportunity is only half the battle. If your creative doesn’t stop the scroll, the funnel breaks before it even starts. The Real Shift Hiring isn’t about waiting for the right person to find you. It’s about showing up enough times, in the right way, that they feel confident choosing you.
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🔥 What’s Happening:
Virtual Live Events You Don’t Want to Miss
Virtual Classes
If you want to master color (and charge like it):
REDKEN – Shades EQ Pro Connect🗓 Mar 26 @ 11AM EST
Glossing is one of the most in-demand services right now — but most stylists are guessing.This breaks down how to get consistent, seamless results every time.
Translation: better color = higher tickets + more trust
If you want to actually understand haircolor (not just follow formulas):
REDKEN – Haircolor Pro Connect🗓 Mar 26 @ 1PM EST
This is where things click — decoding formulation, product choice, and how to solve real color challenges behind the chair.
Translation: more confidence = better results + happier clients
If you want a new service that adds revenue FAST:
Keratin Complex – Express Color & Smoothing System🗓 Mar 30 @ 11AM EST
A 2-in-1 service that delivers color + smoothing in under 30 minutes.This is how you increase your ticket without increasing your time.
Translation: more revenue per client, same schedule
If you want to prepare for your busiest (and most profitable) season:
Ashtae – Prep for Bridal Season🗓 Mar 30 @ 12PM EST
Bridal isn’t just styling — it’s systems, pricing, and booking strategy.This helps you attract the right clients and protect your time.
Translation: higher-paying clients, less burnout
If you want to improve consultations (and sell more without forcing it):
REDKEN – Haircare & Treatments Pro Connect🗓 Mar 30 @ 11AM EST
Most stylists recommend products… few actually prescribe them.This teaches you how to diagnose and confidently guide clients to the right solutions.
Translation: better consults = more retail + stronger client loyalty
If you want to offer what clients are asking for right now:
Bioelements – Firming + Lifting Skincare🗓 Mar 30 @ 1PM EST
Anti-aging, lifting, and visible results — this is where client demand is going.Learn how to confidently recommend and deliver it.
Translation: in-demand services = consistent bookings
(And if you’re reading this as a salon owner or educator — send your team. One class can shift an entire culture.)
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👀 Watch This Space
(Jobs Worth Seeing)
👀 Watch This Space
Client's Barbershop | 📍 Jersey City, NJ
Hairstylist
Barber
What stood out to me about this one wasn’t the job… it was the build.
This space in Jersey City didn’t start as a “nice salon.” It started as something broken—and was rebuilt, by hand, into what it is now. And you feel that when you look at it.
There’s intention behind Clients Barbershop is a modern barbershop + salon hybrid designed for professionals who want to keep evolving—not just clock in and out. Founded by Daniel Rivera (30+ years in the industry), this is a space built around mentorship, skill development, and long-term growth—not just filling chairs.
Open roles:
What’s in it for you:
A brand-new, elevated space in a high-traffic downtown Jersey City location
Real mentorship from an experienced founder who’s invested in your growth
The ability to expand beyond basic services into cutting, color, and more
Flexible scheduling that supports both your book and your life
This is the kind of place where you don’t feel stuck—you feel like you’re building something.
👉 Apply with your portfolio + watch the video to experience the space for yourself
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🎤 Educators Wanted: Your Dream Role Just Went LiveReady to teach, inspire, and represent iconic brands?
💥 Educator roles at Pureology, Matrix and Kérastase are now LIVE on BEAUTISTA.Whether you’re a seasoned pro or a rising educator, this is your moment.
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🔦 BEAUTISTA Spotlight
Mia Klein | Rockford, IL
Cosmo | Educators of Beauty
There’s a difference between someone in school… and someone already building their career.
Mia Klein is still a cosmetology student—but she’s not waiting to “finish” to start taking this seriously. She already knows where she’s going.
Extensions. Highlights. Specializing early. And she’s backing that up with action. She’s already earned certifications (including Biolage Scalp Certified Specialist), has hands-on experience, and is actively building her skillset while still in school. Not guessing. Not waiting. Building.
What stands out:
Clear direction early (extensions + highlights)
Certifications before graduation
Already developing real, in-demand specialties
Showing up professionally with a portfolio + presence
This is what we mean when we say your career doesn’t start after school. It starts the moment you decide to take it seriously.
Want this for your students?Reach out to jeneanne@beautista.com and we’ll show you how to make it happen.
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💫 WE WANT TO FEATURE YOU
Have a story about how BEAUTISTA helped or inspired your career?
Email us at hello@beautista.com to be spotlighted in an upcoming issue.
💡 BEAUTISTA Tips & Tricks
If you’re a BEAUTISTA School, this is one of the easiest ways to instantly elevate how your website converts.
If you’re a BEAUTISTA School, this is one of the simplest upgrades you can make to your website—and it directly impacts enrollment. We’ve rolled out a portfolio integration that turns your site into a living showcase of your students, not just a page of information.
Instead of telling prospective students what they’ll learn, you’re showing them who they can become. Real students. Real work. Real outcomes. The moment they land, they can see themselves in it—and that’s what drives decisions.
This also changes how your school is positioned. You’re not just another program explaining curriculum. You’re a BEAUTISTA School—one that’s focused on visibility, modern career paths, and preparing students for how the industry actually works today.
What this does for you:
Makes your website instantly more engaging and modern
Uses your students as your strongest marketing asset
Creates an emotional connection with prospective students
Differentiates you from schools still relying on static pages
And this isn’t a heavy lift. No redesign. No complicated build. It’s a simple code snippet—we send it, your developer drops it in, and your site is instantly elevated - in minutes!
👉 Want access? Reach out and we’ll send you everything you need to get it live. hello@beautista.com
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💌 Pass It On
Know someone who needs this kind of real talk in their beauty journey?Share The TRIMM with a fellow BEAUTISTA and help them grow, too.
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