Jen Martinelli

Writer

Co-Founder, Beautista

Profile

Join date: Aug 27, 2025

About

Jen Martinelli is the co-founder and CEO of BEAUTISTA, the professional community for licensed beauty pros, students, salons, and schools. A beauty industry veteran and movement builder, Jen has spent her career helping people turn portfolios into possibilities—empowering voices that too often go unseen. Her writing blends real talk with strategy, inspiring beauty professionals to grow their careers, build community, and reimagine what’s possible in beauty.

Posts (54)

Aug 30, 2026 ∙ 12 min

Ask the wrong question, get the wrong answer.

"The quality of your life is a direct reflection of the quality of the questions you are asking yourself." 🖤 From Jen: Ask the wrong question, get the wrong answer. Hi BEAUTISTA Fam, This week was my birthday, so I planned my perfect day. Morning workout, then a walk through what I call my magical trail, which is this five-mile trail through the woods that I LOVE, stop at my local coffee shop for a coconut matcha, then home to spend some time with my kids. I have teenagers now, so I’ll take...

Aug 23, 2026 ∙ 14 min

Fast. Cheap. Good. Pick two.

🖤 From Jen: Fast. Cheap. Good. Pick Two. Hi BEAUTISTA Fam, I'll never forget one of my marketing professors in college saying, "Fast. Cheap. Good. You can ONLY Pick two." And he didn't just say it once. He would randomly stop in the middle of a lecture, pause VERY dramatically and say it again. Fast. Cheap. Good. Pick two - you can't have all three. I remember thinking, okayyyyy we get it. Well, apparently I didn't because here I am all these years later repeating the exact same thing to...

Aug 16, 2026 ∙ 14 min

What if I do it again? That's exactly why you won't.

“You don’t have to own everything that happened. You do have to own what you do next.” 🖤 From Jen: Extreme Ownership & No Amigo, Amigo. Hi BEAUTISTA Fam, I have a habit of saving leadership videos, podcasts, and anything else I think I might learn something from so I can go back and watch them when I have some free time. This weekend I went back to a video I had saved called Extreme Ownership by Jocko Willink. Now, if you know me, you know I am OBSESSED with accountability. Just ask my kids....