<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[BEAUTISTA]]></title><description><![CDATA[Beauty Unveiled: Your Weekly Dose of Industry Insights and Connections]]></description><link>https://trimm.beautista.com/home</link><generator>RSS for Node</generator><lastBuildDate>Sat, 04 Apr 2026 09:14:13 GMT</lastBuildDate><atom:link href="https://trimm.beautista.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Change your number.]]></title><description><![CDATA["You don’t attract what you want. You attract what you are.”  From Jen: Change Your Number. Hi BEAUTISTA fam. This week I found myself thinking about energy… and how much it actually impacts everything. I was reminded by so many examples — you know those people who complain about everything? The teacher, the work, the people, the circumstances. It’s like their default setting is to look for what’s wrong. And then I started thinking about how that actually plays out in real life.  Matt is...]]></description><link>https://trimm.beautista.com/post/change-your-number</link><guid isPermaLink="false">69d0318f2a4608ae0020292a</guid><pubDate>Sun, 29 Mar 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_af163f260e734c798a7e9ad1e5d0b118~mv2.avif/v1/fit/w_1000,h_545,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[I want more. (There. I said it.)]]></title><description><![CDATA[“Comparison is the Thief of Joy.”  From Jen: Grateful... AND Wanting More. Hi BEAUTISTA fam. This week I'm struggling (again) with gratitude — and wanting more. I know gratitude is the way. I believe that. But my overachieving brain cannot stop wanting more, and while I used to feel guilty about that, I've come to realize that both can exist. They actually serve different purposes. Here's what I mean. When my daughter walks in and says "this person's basement is so much better than ours"  —...]]></description><link>https://trimm.beautista.com/post/i-want-more-there-i-said-it</link><guid isPermaLink="false">69c6d4f5653657f03d6321df</guid><pubDate>Sun, 22 Mar 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_f5459c3ce9424d349d00bfd67ed42af6~mv2.png/v1/fit/w_718,h_884,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[I procrastinated on something for almost a year…]]></title><description><![CDATA[“You don’t have to see the whole staircase, just take the first step.”  From Jen: The Power of Microsteps. Hi BEAUTISTA fam. A few years ago I learned a concept called microstepping , and this week it came back to me in a big way… and I actually laughed at myself because I realized I’ve been doing it so long that I even caught myself doing it subconsciously at the gym. These past few weeks we’ve started on some very big projects — the kind that feel so hard just thinking about them. The...]]></description><link>https://trimm.beautista.com/post/i-procrastinated-on-something-for-almost-a-year</link><guid isPermaLink="false">69c6d153495b6130434f17c1</guid><pubDate>Sun, 15 Mar 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_ae245f0c270a4e239ca2dc89feef8f1c~mv2.png/v1/fit/w_668,h_666,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The question that changes every tough conversation.]]></title><description><![CDATA[“To begin with the end in mind means to start with a clear understanding of your destination.”  From Jen: Begin with the End in Mind. Hi BEAUTISTA fam. This week felt like a masterclass in conflict. Friends, family, work situations — the kind of conversations that leave you replaying things later thinking, “Did that really just happen?” And as I’m writing this, it’s Friday. TGIF. Somewhere in the middle of the week I had to remind myself of something I say to my kids all the time when...]]></description><link>https://trimm.beautista.com/post/the-question-that-changes-every-tough-conversation</link><guid isPermaLink="false">69c6cd0fdd6da1f8275e5f72</guid><pubDate>Sun, 08 Mar 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_a0f44c3e13e3480cbf1035d923e83efc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[Are you living in the gap or the gain?]]></title><description><![CDATA[“The gap creates pressure. The gain creates power.”  From Jen: The Gap or The Gain?  Hi BEAUTISTA fam. Earlier this week, my daughter came to me with this look on her face — the kind that tells you something just clicked. Having a child in high school is wild. You’re watching real-time awakenings happen. Social dynamics. Comparison. Identity. Perspective. It’s like reliving your own teenage years but with a more seasoned brain. She said, “Mom… one of my friends has everything. Her parents...]]></description><link>https://trimm.beautista.com/post/are-you-living-in-the-gap-or-the-gain</link><guid isPermaLink="false">69c6c851dd6da1f8275e561b</guid><pubDate>Sun, 01 Mar 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_a06ca736f42b47d08b6d6367891d2825~mv2.png/v1/fit/w_868,h_812,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[I'll Take Care of Me for You ]]></title><description><![CDATA[“Your philosophy determines your life.”  From Jen: I'll Take Care of Me  for You.  Hi BEAUTISTA fam. This week I was talking to one of my best girl friends, and we were both feeling it. The weight of everything. Work. Kids. House. Deadlines. The constant mental load of being responsible for so much. The constant feeling that if we just push a little harder we’ll finally catch up - even though we don't. It was two women who feel responsible for a lot, saying it out loud - aka venting. LOL!...]]></description><link>https://trimm.beautista.com/post/i-ll-take-care-of-me-for-you</link><guid isPermaLink="false">69c6c49cd2e55f64fe0daf49</guid><pubDate>Sun, 22 Feb 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_159b5085d06e48959ad15f5b586e72ed~mv2.png/v1/fit/w_1000,h_950,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The Lonely Middle.]]></title><description><![CDATA["Set a goal so big that achieving it makes something of you"  From Jen: The Lonely Middle Hi BEAUTISTA fam. I found myself saying this a lot this weekend. “You are the sum of the five people you hang with the most.” And the more I thought about it, the more I realized how true it’s been at every major turning point in my life. If you have big goals, at some point you will outgrow some people. Not because they’re bad people. But because they no longer align with the version of you you’re...]]></description><link>https://trimm.beautista.com/post/the-lonely-middle</link><guid isPermaLink="false">69c6c115a937958fa7dd2364</guid><pubDate>Sun, 08 Feb 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_5bbd5ac0c43d4702a2c4ac92399a9a70~mv2.png/v1/fit/w_668,h_860,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[Is what you’re doing today moving you forward?]]></title><description><![CDATA["Set a goal so big that achieving it makes something of you"  From Jen:   The Goal Isn't the Goal.  Hi BEAUTISTA fam. I was at the gym this morning, headphones in, walking on the treadmill. I’ve been listening to The Ultimate Jim Rohn Library , and today I landed on the goal-setting chapter. As I’m walking, he says something that immediately reminded me of a line Matt and I used to say to each other all the time: “Is what you’re doing right now bringing you closer to your goal? If not,...]]></description><link>https://trimm.beautista.com/post/is-what-you-re-doing-today-moving-you-forward</link><guid isPermaLink="false">69c6bdd7d2e55f64fe0da105</guid><pubDate>Sun, 01 Feb 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_b723f70ba33340ff8efe5373189e13b7~mv2.png/v1/fit/w_792,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[We don’t make decisions the way we used to.]]></title><description><![CDATA["Clarity comes when you stop rushing the moment."  From Jen:   Snowed in. Hi BEAUTISTA fam. If you’re on the East Coast, you’re feeling it too. We woke up this morning to a full-on snowstorm in New Jersey. It feels like one degree outside, and they’re saying anywhere from 16–19 inches of snow before it’s done. Yesterday was the mad dash — grocery store run, stocking up, making sure we had everything we needed just in case we didn’t leave the house for a bit. And now… there’s nowhere to go....]]></description><link>https://trimm.beautista.com/post/we-don-t-make-decisions-the-way-we-used-to</link><guid isPermaLink="false">69c6b80dd2e55f64fe0d94b6</guid><pubDate>Sun, 25 Jan 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_ba67c43051e146d99aa121f7770f5713~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[Pressure isn’t the problem. Avoiding it is.]]></title><description><![CDATA["If you want others to look to you as a leader — you have to wake up from the dream that someone else will handle the pressure. That someone else will take the shot.That someone else will want the ball when the game is on the line."  From Jen:   THIS IS WHY WE PLAY. Hi BEAUTISTA fam. I’ve had one of those  weeks. The kind where you finally slow down for half a second and think… how did I end up in this room, at this table, having these conversations?  It’s surreal. And honestly? A little...]]></description><link>https://trimm.beautista.com/post/pressure-isn-t-the-problem-avoiding-it-is</link><guid isPermaLink="false">69c6b36cd2e55f64fe0d8a8f</guid><pubDate>Sun, 18 Jan 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_c27330e1a842402ea340f26de7fdc0fa~mv2.png/v1/fit/w_1000,h_499,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The difference between movement and momentum.]]></title><description><![CDATA[“Impossible goals don’t require more effort — they require a new strategy.”  From Jen:   The Impossible Goal. Hi BEAUTISTA fam. I started reading a new book this week — The Science of Scaling  — and, like clockwork, Matt immediately knew what was coming.  Because anytime I read something and I'm learning something great,  I turn into that person . Calling him every three minutes. Voice notes. “Wait, listen to this.” “Okay but WHAT IF…” This one got me thinking about focus in a totally...]]></description><link>https://trimm.beautista.com/post/the-difference-between-movement-and-momentum</link><guid isPermaLink="false">69c6ad2f60f0b8e11350ca94</guid><pubDate>Sun, 11 Jan 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_3112022917cd43eb8716e7178dd6cb27~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[I’m changing how I approach goals this year.]]></title><description><![CDATA[“Joy isn’t the reward. It’s the strategy.”  From Jen:  HAVE MORE FUN.  Happy New Year, BEAUTISTA fam. My feed has been full of the usual January energy—New Year’s resolutions, vision boards, manifestation talk… even the cinnamon ritual where you blow cinnamon out the front door for a prosperous year (anyone else see that one?). So I sat down to think about my 2026 goals — and I thought of the familiar goals, just dressed up in a new year: More financial freedom, Invest more in my health and...]]></description><link>https://trimm.beautista.com/post/i-m-changing-how-i-approach-goals-this-year</link><guid isPermaLink="false">69c56814dbf1d5b601349f96</guid><pubDate>Sun, 04 Jan 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_5fa100d2cdaa40bdae650a0cee2733ea~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[This one’s not a newsletter. It’s a thank you.]]></title><description><![CDATA[" This season, we’re thankful for the people who make it all matter."  From Jen:  Happy Holidays Hey BEAUTISTA Fam, This week, we’re doing something a little different. Instead of a long letter or deep lesson, we wanted to pause — and let you see  the people behind BEAUTISTA. The humans building, supporting, answering, creating, and cheering you on every day. This season is full. Busy. Emotional. Beautiful. Heavy. So consider this our holiday card to you — sent with gratitude, warmth, and...]]></description><link>https://trimm.beautista.com/post/this-one-s-not-a-newsletter-it-s-a-thank-you</link><guid isPermaLink="false">69c560c1653657f03d600614</guid><pubDate>Sun, 21 Dec 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_8912694874f948e6a8cc839ede980d2e~mv2.png/v1/fit/w_1000,h_994,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[Not everything deserves your energy.]]></title><description><![CDATA["Great leaders don’t create followers. They create room for people to become the best version of themselves."  From Jen:  Hurt People - Hurt People. Hey BEAUTISTA Fam, This week, I found myself stuck on something small… and I didn’t love how much space it took up. It was a negative comment. One voice. One opinion. And yet, it lingered longer than it deserved to.  I pour my heart into everything I share — The Trimm, the work we do at BEAUTISTA, the conversations we open up in this industry....]]></description><link>https://trimm.beautista.com/post/not-everything-deserves-your-energy</link><guid isPermaLink="false">69c5552860f0b8e1134de9da</guid><pubDate>Sun, 14 Dec 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_3e578e6c12e041adbf7f30ffe2019d0d~mv2.png/v1/fit/w_1000,h_436,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The reminder I needed about belonging (and leading).]]></title><description><![CDATA["Great leaders don’t create followers. They create room for people to become the best version of themselves."  From Jen:  Speak Last, Lead Better.  Hey BEAUTISTA Fam, Hope everyone had a beautiful Thanksgiving weekend. We had a great time with family, slowed down a bit, and tried to soak in the moments before the holiday chaos fully takes over again. At some point this weekend while I was scrolling (because the algorithm has me pegged), I saw this clip of Jeff Bezos talking about how in...]]></description><link>https://trimm.beautista.com/post/the-reminder-i-needed-about-belonging-and-leading</link><guid isPermaLink="false">69c54a499955c6925cb4818e</guid><pubDate>Sun, 30 Nov 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_0bbf68db7e704337a23656fbe15fa7cc~mv2.png/v1/fit/w_792,h_922,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The week I remembered what really matters.]]></title><description><![CDATA[“When you slow down enough to notice what’s good, everything starts to feel possible again."  From Jen:  Gratitude in the Chaos. Hey BEAUTISTA Fam, I’m hosting Thanksgiving again this year… anyone else? It’s that bittersweet mix of being grateful and stressed at the exact same time. You’re excited to have everyone together… and also mentally preparing yourself because, let’s be honest, hosting is an Olympic sport.  And every time I swear  to myself that I’ll be calm and present and grounded...]]></description><link>https://trimm.beautista.com/post/the-week-i-remembered-what-really-matters</link><guid isPermaLink="false">69c42c34d2e55f64fe0814c2</guid><pubDate>Sun, 23 Nov 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_48bd0fa7d4124b5482b4a2dd026eb1c6~mv2.png/v1/fit/w_708,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The tiny things we hold… that quietly drain everything.]]></title><description><![CDATA[“It’s not the weight you carry, but how long you carry it.."  From Jen:  Let Go of the Glass. Hey BEAUTISTA Fam, My IG algorithm really knows me - its scary LOL. I was scrolling and saw this video - where a professor held up a glass of water and he asks his students, "how heavy do you think this glass is?"  The students shouted out numbers —"a few ounces, half a pound, a pound." He then said, "The weight doesn’t matter. What matters is how long one holds it. A minute? No problem. An hour?...]]></description><link>https://trimm.beautista.com/post/the-tiny-things-we-hold-that-quietly-drain-everything</link><guid isPermaLink="false">69c42825653657f03d5d5758</guid><pubDate>Sun, 16 Nov 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_7bcbe1847b2e4392ba12afae40bfeaef~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The quote I reach for when doubt gets loud.]]></title><description><![CDATA[“ If you’re not in the arena getting your a** kicked, I’m not interested in your feedback. "  From Jen:  The Man in the Arena. Hey BEAUTISTA Fam, I was walking around my home office the other day thinking about artwork for the walls, and one quote came to mind immediately — one I’ve carried with me for years. It’s something I return to when I’m stretching outside my comfort zone… or when people on the sidelines start getting loud. It’s Theodore Roosevelt’s “Man in the Arena.”  Every time I...]]></description><link>https://trimm.beautista.com/post/the-quote-i-reach-for-when-doubt-gets-loud</link><guid isPermaLink="false">69c2f67eadda444fefb24742</guid><pubDate>Sun, 09 Nov 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_9e26ec81cb77405683f26384a4dd391c~mv2.png/v1/fit/w_676,h_852,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The week I realized I was asking for the wrong thing.]]></title><description><![CDATA[“Speak What you Seek."  From Jen:  Speak What You  DO Want - Not What you  Don't. Hey BEAUTISTA Fam, I was listening to a podcast the other day and the guest was talking about talking in "double negatives" — how often we describe what we want by talking about what we don’t  want. We are SO good at talking about what we don’t  want. With my kids, it is easy to spot: “I don’t want number 9.”“I don’t want to get picked last.”“I don’t want to get picked that after school club because I want to...]]></description><link>https://trimm.beautista.com/post/the-week-i-realized-i-was-asking-for-the-wrong-thing</link><guid isPermaLink="false">69c2f003adda444fefb23a41</guid><pubDate>Sun, 02 Nov 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_3c29406de6ee4ec180118c34c2272912~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item><item><title><![CDATA[The more I focused on the hard, the harder it got.]]></title><description><![CDATA[“Where your focus goes, energy flows. Where your energy flows, results show.  From Jen:   What you focus on GROWS. Hey BEAUTISTA Fam, I say this to my kids all the time: what you focus on grows. “She was mean.” “They didn’t invite me.” I always come back to the same thing—change your focus, change your day. I’ve said it so much I almost forgot there’s science behind it. Your brain has a tiny filter called the RAS (Reticular Activating System). Think of it like a bouncer at the door. You...]]></description><link>https://trimm.beautista.com/post/the-more-i-focused-on-the-hard-the-harder-it-got</link><guid isPermaLink="false">69bd9121401a0b244dffd277</guid><pubDate>Sat, 25 Oct 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c3dfb3_8566fc336abe4e5c9c966483c9540a27~mv2.png/v1/fit/w_760,h_762,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jen Martinelli</dc:creator></item></channel></rss>